SGB Update

NRF Sees Retail Growth Slowing in 2024 as Economy Slows

The National Retail Federation forecasted 2024 retail sales would increase between 2.5 percent and 3.5 percent year-over-year to come in at $5.23 trillion to $5.28 trillion, a moderation from the 3.6 percent growth in 2023.

Buds Gun Shop Appoints Chief Marketing Officer

Steve Reed has most recently served as VP of marketing for firearms manufacturer Daniel Defense where he led all marketing and branding efforts. Prior to DD, he served in the same capacity for shooting sports distributor AcuSport.

EXEC: U.S. Shoppers Are Under the Influence of Influencers

Now it’s the content creator, or influencer that is moving the market for brands, products, food, restaurants, new stores, and just about anything that requires a decision on the part of a consumer. If you are a marketer, you know this story all too well.

Eight Sleep Enters Tennis with a New Investor and Brand Ambassador

Taylor Fritz, the highest-ranked American male tennis player, has joined Eight Sleep as an investor and ambassador for the company. Fritz said he began using Eight Sleep’s Pod in early 2023 to optimize sleep and recovery and enhance his on-court performance.

Cycle Limited Relocating to New South Florida HQ

The online retailer of certified pre-owned bikes said the larger facility accommodates an expanding in-house team and provides a broader selection of certified pre-owned and new bikes, components and frames.

Meprolight Adds Digital Marketing Manager

A division of SK Group and the manufacturer of red dot optics and self-powered tritium-enhanced sights for rifles, pistols and shotguns, hired Jordan Stein as digital marketing manager.