Pashley Group Limited, the parent of U.K.-based Pashley Cycles, named Andy Smallwood as company CEO.

Smallwood has over two decades of experience in the cycling industry, including roles as managing director of Boardman Bikes and, most recently, as CEO of Ribble Cycles.

Working closely with Pashley Chairman Adrian Williams and the Pashley team, Smallwood will reportedly “define the strategic direction for the Pashley business and brand.”

Williams stated, “I am delighted to welcome Andy onboard. From my first meeting with Andy, it was clear that we shared the same passion for product design, brand integrity and company culture and, as we forge ahead, his breadth of experience, strategic and commercial insight and creativity will be invaluable to the Pashley business as we accelerate our forward journey, further developing our customer and product proposition and the Pashley brand.”

Commenting on his new role, Smallwood added, “I feel very fortunate to have the opportunity to work with Adrian and the Pashley team, leading this historic British cycling brand into the future, and I can’t wait to get started. The essence of the business is very well positioned and aligned to the core environmental, cultural, and social factors driving the long-term growth in cycling. The future is very exciting for Pashley!”

Image courtesy Pashley Cycles