Equinox Swaps Narcissism For Personal Exploration
The brand is being shaken up with a 2017 advertising campaign that re-envisions the theme of “Commit to Something” as an “intimate, provocative and deeply moving exploration of personal identity” … instead of an external look.
Motiv Trades Wrist Wearables For A Ring
The San Francisco-based developer of wearable technology is ditching popular wrist-worn devices and opting for a different approach: a fitness ring.
Rabbit Adds Marathoner Lauren Jimison To Pro Team
Jimison holds a PR of 2:33:20 at her signature distance, a mark she will work to lower this season as she targets the USATF Marathon Championships.
CKO Kickboxing Founder Shares Consumer Tips On Reaching Fitness Goals
CKO Kickboxing President and Founder Joseph Andreula shared his three tips for fitness-minded consumers to achieve their New Year goals.
Klean Kanteen Supports Leave No Trace
The program teaches Leave No Trace principles to the general public, volunteers, youth, nonprofit organizations, friend groups, governmental agencies and more.
Athleta Builds On Power Of She Campaign In 2017
The new campaign builds on the Power of She platform the brand launched in April 2016, which was designed to bring to life the brand’s mission to ignite a community of active, confident women and girls.
Final Surge Partners With Miler Method
Olympian Nick Willis designed the six-week online boot camp, powered by Final Surge, to help participants run their best mile.
Cabela’s/Bass Pro Deal Faces New Regulatory Hurdles
Cabela’s said it received a second request for information from the Federal Trade Commission on its merger with Bass Pro.
Fitbit Integrates With Qualcomm Life’s 2net Platform
UnitedHealthcare Motion is an employer-sponsored wearable device wellness program that will soon enable people using Fitbit Charge 2 to track against the program’s activity metrics.
Iconix Brand Divests Sharper Image For $100 Million
Iconix Brand Group Inc. signed an agreement to sell the rights to the Sharper Image brand and related intellectual property assets to ThreeSixty Group, the brand’s largest licensee, for $100 million in cash.
Vista Outdoor Appoints VP Of Government Relations
Fred Ferguson will have responsibility for leading Vista Outdoor’s legislative and executive branch outreach, industry association relationships and the company’s Political Action Committee.
Under Armour To Launch All-America Camp Series
The series of invite-only camps will take place in 10 cities nationwide, where selected athletes will have the opportunity to hone their on-field skills and earn a bid to the 2018 Under Armour All-America game.
Nike Golf Signs Jason Day
The multi-year agreement with the world’s top ranked golfer covers footwear, apparel, headwear and gloves.
Snowsports Merchandising Corp. Announces New Members
The buying group of specialty ski and snowboard shops announced new and continuing retail members amidst some successions and new ownership.
Gill Athletics Nabs NCCA Track & Field Deal
The three-year agreement will cover all indoor and outdoor men’s and women’s Division I, II, and III National Championships.
