SGB Update

Lycra Names CEO

The Lycra Company announced today that Gary Smith has been appointed chief executive officer, effective November 27.  He formerly led Hatteras Yachts and Polartec.  

Salt Life to Open Three Stores

Delta Apparel, Inc. continues to expand the Salt Life brand’s retail footprint, opening three new stores. These include SL’s first location in Virginia and two in Florida.

Fanatics Partners with Minnesota Timberwolves and Lynx

Fanatics announced a partnership to become the Minnesota Timberwolves and Minnesota Lynx. Fanatics will take over the official e-commerce business for both teams, and also operate the in-venue retail touchpoints on gamedays at Target Center. 

Ciele Athletics Hires Nike Vet as Head of N.A. Sales

Montreal-based performance apparel and accessories brand Ciele Athletics hired running industry veteran Scott Gravatt as head of sales for the U.S. and Canada. Gravatt joins the company following a 15-year tenure at Nike.

Hiplok Expands Across U.S. Market with New Distributor

Hiplok, a UK lock brand, will expand sales into the U.S. in partnership with distributor BTI. Hiplok’s bike security and storage products include the D1000, a portable anti-angle grinder U lock.

Sacks Parente Golf Expands into Golf Club Shafts

Sacks Parente Golf, Inc. expanded its product portfolio, adding a business division, Newton, the company’s entry into golf club shafts. SPG manufactures the golf shafts in its St. Joseph, MO factory and includes a shaft adapter and grip, a Lamkin Crossline 360.

Björn Borg Brand Posts Q3 Sales Growth

Swedish sports fashion brand Björn Borg reported its Q3 net sales increased 5 percent to SEK 262.1 million ($25.5 million) from SEK 248.6 million in the 2022 corresponding period.

Evo Acquires Bergland Hotel in Japan

Evo will open its second branded hotel—Evo Hotel Hakuba. It follows the opening of Evo Hotel Salt Lake in 2022 in Salt Lake City, UT.

Buck Knives Welcomes VP of Sales

Buck Knives hired industry veteran Marty Carlson as VP of sales. Most recently, he was the senior director of sales – Camping and Watercraft for Johnson Outdoors.

ATSports Merges with Ace Sport Surfaces

ATSports, Inc. (Acrytech), the manufacturer of surface coatings for tennis, pickleball, basketball courts, and track fields, reported a strategic merger with Ace Sport Surfaces and launched its ATSports installation training division.

Outdoor Leaders Comment on Latest Outdoor Rec Economy Figures

The U.S. Bureau of Economic Analysis (BEA) reported the latest statistics, which show that outdoor recreation generates $1.1 trillion in economic output (2.2 percent of GDP), nearly 5 million jobs, and comprises 3.2 percent of U.S. employees, according to an early analysis by the Outdoor Recreation Roundtable.