Sig Sauer promoted Robby Johnson to chief marketing officer. In light of this, former chief marketing officer and EVP of commercial sales, Tom Taylor, will now focus on the strategic development of the Sig Sauer brand in his new role as EVP of global brand development.

Johnson, currently the SVP of commercial and defense product management for Sig Sauer, will continue to foster cross-functional collaboration, connecting marketing, sales, product management, engineering, and manufacturing to execute numerous strategies and initiatives in the commercial and defense markets. Johnson will also assume the role of SVP of the Sig Sauer Academy and SIG Experience Center.

“Robby brings a tremendous breadth of experience to the ever-evolving and growing SIG brand,” said CEO Ron Cohen. “Robby served our country as a U.S. Army Ranger, Army Mountain Warfare School Instructor and was a competitive shooter and trainer with the U.S. Army Marksmanship Unit. His 21 years of military service and experience in the industry at Remington, as well as various roles at Sig Sauer, puts him in a great position to make a smooth transition into his role leading Sig Sauer Marketing.”

Taylor, who has over 40 years of sales and marketing experience, with 20 years collectively at Smith & Wesson, Mossberg and Sig Sauer, plus 23 years at Coca-Cola and Frito-Lay, will work closely with Johnson during the transition.

Robby Johnson, the SVP of commercial sales, will now report to Cohen.

Images courtesy Sig Sauer (from top right: Robby Johnson, Tom Taylor, Jack Barnes)