Nike Extends Contract With Rory McIlroy
“I’ve loved this company since I was a kid,” says McIlroy. “I’m really happy to continue this journey with Nike.”
Study Shows Slight Increase In Activity Levels Among Americans
“This year’s PAC Report tells two stories, said Tom Cove, Sports & Fitness Industry Association president and CEO. “In a positive sign, more Americans were healthy to an active level and even moderate activity levels increased. On the other hand, the number of inactive Americans remains dangerously and unacceptably high.”
Bahamas Development Corp. Acquires Incite Brands
Bahamas Development Corporation (BDCI) has acquired the apparel manufacturing assets of Incite Brands LLC, known for Incite Performance Wear. BDCI also recently acquired Native Outfitters Performance Apparel Company.
Rox Volleyball Partners With Olympians
Rox Volleyball, the Florida-based volleyball apparel line, signed Olympians and Florida natives, Phil Dalhausser and Nick Lucena, to be brand ambassadors.
Gander Mountain Files Stalking Horse Bid Led By Liquidators
Gander Mountain announced that it has filed a stalking horse bid by a joint venture comprised of Gordon Brothers and Hilco Merchant Resources, two firms specializing in liquidations, to purchase substantially all of its assets.
TRX Awarded $6.8 Million In Patent Infringement Case
The jury found WOSS Enterprises to have willfully infringed TRX’s U.S. Patent No. 7,044,896 through the sale of six of its products, and to have engaged in willful trademark infringement of TRX’s trademark, “Suspension Training.”
Patagonia Board Shorts And Bikinis Are Now Fair Trade Certified
Fair Trade offers direct and practical benefits to workers and is part of Patagonia’s broader drive to support workers, elevate communities and do work in a equitable way.
Stage Stores To Acquire Gordmans
Michael Glazer, president and chief executive officer of Stage commented, “We believe the Gordmans business model offers great potential and, without the burden of a high level of debt, unprofitable locations and an oversized infrastructure, we expect the Gordmans business will be accretive to our earnings.”
Puma Partners With Cramer On Shoe Packaging
Said Kellie Ambrose, marketing manager at Puma, “Through our partnership with Cramer, we invented an exclusive packaging that doubled as an exclusive brand experience.”
PAC Study Shows Slight Increase In Activity Levels
According to The 2017 Physical Activity Council (PAC) Participation Report, several activities saw moderate increase including outdoor, team, and fitness categories. These gains, especially among those who participate three times a week or more, contributed to the 0.2 percent decline in inactivity among Americans ages 6 and older.
Spalding Extends NCAA Partnership
The agreement makes the basketball equipment provider the official supplier of backstop, backboard and goal equipment for both the Division I Men’s and Women’s Basketball Championships through August 2021.
Vail Resorts Hires Chief Human Resources Officer
Since 2010, Lynanne J. Kunkel has served in various executive positions for Michigan-based Whirlpool Corporation, most recently as senior vice president of global human resources.
Eddie Bauer Alpinists Return To Mt. Everest
Adrian Ballinger and Cory Richards will return to Mt. Everest this spring to provide a view of climbing the world’s tallest peak through their Snapchat handle, EverestNoFilter.
Electric Signs Surfer Noah Beschen
The San Clemente, CA-based eyewear company formed a partnership with the surfer from the North Shore of Oahu.
Mountain Khakis To Kick Off Hell Yeah Tour
Stopping at more than 150 outdoor retailers, craft tap houses and outdoor lifestyle festivals, the tour celebrates the intersection of craft beer and the outdoor lifestyle.
