
Winchester Ammunition Breaks Ground on New 6.8mm Ammunition Facility
The company said the 450,000-square-foot advanced ammunition production facility can manufacture all components of 6.8mm ammunition and finished rounds for the U.S. military, reinforcing the legacy of the LCAAP and its vital role in U.S. national defense.

Crunch Franchise to Open Crunch Facility in Windcrest, Texas
Tony Hartl, founder of The Undefeated Tribe and Crunch franchisee, plans to open Crunch San Antonio Windcrest in Windcrest, TX, this Fall. This will be Hartl’s fifth Crunch gym in the San Antonio area, with 11 more in the planning.

Wild Rye Adds to Management Team With Two New Hires
Megan Odom joins the company as national sales manager and Sara Gerritts as supply chain operations manager. The company reported that they “bring a wealth of experience and a passion for the outdoors that aligns perfectly with our brand’s values and mission.”

BSN Sports Parent Appoints Two C-Suite Leaders to Executive Team
Javier Idrovo was named chief financial officer and Jim Baldwin as chief legal and compliance officer. They succeed John Hutchison and Burton Brillhart, who recently announced their retirement from the company.

Fierce Firearms Strengthens Leadership with Strategic Hires
The US-based firearms manufacturer appointed Paul Parrott as vice president of Marketing, Sales and Product Development. Alec Rasmussen has joined the company as marketing manager.

SC Products Group Merges with Desert Tactical
Based on the SC-14 Gun Cleaner’s launch and first-year growth in 2024, the SC Products Group and Desert Tactical leadership teams made the strategic decision to consolidate operations under the SC Products Group, LLC

Pickleball Kingdom Franchise to Open in Memphis, TN
The location 42,300-square-foot space will be led by franchisees Bappa Mukherji, Anjali Mukherji Doria and Jake Doria, and located in Southeast Memphis near Germantown.

Jackson Hole Mountain Resort Names New CEO
JHMR has appointed Doug Pierini as CEO, effective June 1. He replaces Mary Kate Buckley who will retire as CEO on May 31, concluding a seven-year tenure leading the resort property.

Paradox Sports Moves Alex Kosseff into Permanent Executive Director Role
Paradox Sports, the Boulder, CO-based nonprofit, has helped grow climbing opportunities nationally for people with disabilities through its Adaptive Climbing Initiative and annual rock and ice climbing trips.

Fleet Feet Franchisees Acquire Flying Feet Sports Shoes in York, PA
With stores in Mechanicsburg and Harrisburg, PA, this marks the third Fleet Feet store location owned and operated by Shelby and Fred Joslyn.

Fleet Feet Concord Opens in North Carolina
Mark and Kristin Harris’ Concord, NC store, in the Christenbury Village, is the second for them, as they also own a Fleet Feet store in Huntersville, NC.

Superfeet Makes Four Key Strategic Leadership Hires
The manufacturer of performance insoles has promoted Annie Quammen to chief people officer and hired Dan Bailey as chief growth officer, Mike Donnelly as VP of Marketing, Jiewei Fridgen as VP of Operations, and Heather Allerdice-Gerow as head of Digital Product.

Archive Raises $30M Series B Funding to Expand Resale Intelligence Software
Archive said it has launched new partnerships with New Balance, Fjällräven and Dr. Martens, among others, in addition to expanding existing resale programs with The North Face, DVF, Faherty, and M.M.LaFleur.

S&S Activewear Makes Key Leadership Appointments in Canadian Division
Craig Ryan has been appointed vice president of Commercial, Canada, and Steven Clune was named national director of Sales for Canada, reporting directly to Ryan.

JCPenney Launches B2B Website for Commercial Bulk Orders
The department store retailer said its new business-to-business website offers current and potential bulk order customers exclusive access to JCPenney’s vast catalog of products across several divisions.