SGB Update

Crunch Franchise to Open in Oklahoma

Crunch OKC Midwest City in Midwest City, OK, will open this fall. The 47,000-square-foot fitness facility will be located in the Uptown Center next to Family Dollar.

Stio Promotes Four Employees, Hires an Associate Creative Director

The company has promoted Sarah Raff to VP of operations, Liz Barrett to senior director of brand marketing, Stirling Cobb to product marketing director, and Chris Ragusa to director of customer experience. John Brown joins Stio as an associate creative director.

Sturm, Ruger Posts Flattish Q1 Revenues

Earnings improved 9.6 percent in the first quarter as sales dipped 0.8 percent. CEO Todd Seyfert said the flattish sales show Ruger is outperforming the industry amid the “clear and well-documented” headwinds facing the firearms category.

Report: More U.S. Consumers Will Abandon Shoe Purchases Based on Price

The new Spring 2025 U.S. Footwear Consumer Survey from AlixPartners and the FDRA found that consumers are more likely to abandon a purchase due to cost, with 78 percent of respondents in its latest survey stating they halted a purchase due to price, up 12 percentage points from 2024.

Authentic Brand Group Inks Sock License for Tapout Brand

Grey Matter Concepts will manufacture and distribute Tapout-branded socks across the U.S. and Canada. Authentic plans to launch the first collection through select retailers and online timed with the Holiday 2025 shopping season.

Liberated Brands Europe Acquired by OneTurn S.A.S.

OneTurn S.A.S., a company newly formed by members of Liberated’s leadership team — CEO Joost Grootswagers and COO Antoine Lanusse — will continue to “preserve and grow the business independently.”