Savage Arms Announces Key Promotions to Strengthen Leadership Team
Casey Diefenbach was promoted to senior director of sales and Trisha Barkyoumb to director of International Business. These promotions are a “testament to the outstanding leadership and expertise demonstrated by our team members.”
Smith & Wesson Promotes Chad Patrick to VP of Sales
Patrick has spent his entire 22-year career working in the outdoor industry and has been a key Smith & Wesson sales team member for nearly 19 years.
Life Time to Open Athletic Country Club to The Brooklyn Tower
The Life Time Brooklyn Tower athletic country club will cover seven floors throughout the 1,066-foot-tall building. It will be Life Time’s largest location in Brooklyn at approximately 80,000 square feet.
Crunch Fitness Franchise Opens Gym in Frederick, Maryland
Chad Smith, owner of Fitness Growth Capital, has found the opportunity to help develop the Crunch brand through his passion for the industry. The company operates 59 gyms nationwide, including nine Crunch locations.
Sold Out! Campers Report Difficulty Booking Campsites in 2024
Campground alternatives exist for those unable to book a campsite at sought-after destinations. Glamping has the most availability, with 34.4 percent less difficulty than average in finding an available campsite to book.
Benelli Presents Sales Representatives of the Year Awards
Benelli USA’s VP of Sales, Lee Colquitt, presented the 2024 Sales Rep of the Year Awards at the 2025 SHOT Show in Las Vegas.
Target Sports USA Adds New Hire to Digital Marketing Team
Before joining TSUSA, Kailon Kirby worked as a digital marketing consultant, where he advised, created and executed multi-channel campaigns that drove brand awareness, generated leads and boosted conversions.
Otis Technology Partners with Rock Outdoors LLC for Sales Support
The agreement sees Otis Technology and Shooter’s Choice gaining additional sales support from Rock Outdoors Sales Group responsible for building upon existing relationships while growing market share in eleven states.
Boyd Cycling Ramps Up U.S. Bike Rims Production as Tariffs Threaten Supply Chain
Boyd expanded its efforts in 2024 by acquiring Munich Composites, a German carbon rim manufacturer, further strengthening Boyd Cycling’s global footprint.
Hawke Optics Adds New NW Regional Sales Manager
Ryan Holt is from Utah, has a stronghold for outdoor activities, and will support sales efforts in Washington, Oregon, Idaho, Wyoming, Colorado, Montana and Utah.
Eotech Opens Engineering Tech Center in Idaho
Officially opened on February 26, 2025, this 4,200 square-foot facility provides R&D, engineering design and sustainment, testing, and prototyping for all product categories.
Golftec Opens Franchise Location in Northwest San Antonio
Franchise Owner and Center Manager Ryan Cummings leads the operation having spent over 23 years serving the San Antonio, TX, golf community.
Rural King Opens its Fifth Alabama Store in Saraland
The store carries a wide range of outdoor lifestyle and work brands, including Ariat, Browning, Carhartt, Columbia, Frogg Toggs, Henry Rifles, Huk Apparel, Keen Utility, Plano, Realtree, Remington, Under Armour, and Wolverine.
United Legwear & Apparel Taps Tony Lucia as President of ULAC Europe BV
ULAC is the licensee and core operating partner for all men’s Hurley apparel categories. The company is also a Puma NA joint venture partner, has distribution partnerships with Scotch & Soda and Ted Baker and maintains licensed brands including Skechers, Van Heusen, DKNY, Champion, Arrow, and Weatherproof.
Ross Stores Opens 19 New U.S. Locations
The company believes Ross can grow to 2,900 locations and DD’s Discounts can become a chain of 700 stores given consumers’ ongoing focus on value and convenience.
