Suunto Sponsors Discrete Cirque Series
The producer of sports watches, dive computers and precision instruments signed on as a sponsor of the short-distance, max-elevation trail running series in North America.
Gold’s Gym Expands Tennessee Footprint
Tennessee Fitness LLC has signed a franchise agreement to bring five additional Gold’s Gym locations to Middle Tennessee.
Fleet Feet To Open First Stores In Nebraska
Fleet Feet Sports stated that Lori Borer, owner of the Red Dirt Running Company location in Lincoln, NE, will convert the store to a Fleet Feet Sports.
Camping World Becomes New Sponsor Of Russell Athletic Bowl
Russell Athletic had been the title sponsor of the game since 2012.
Puma Lifts Outlook After Strong First Quarter
Puma raised its guidance for the year after reporting first-quarter earnings jumped 18.0 percent with sales running up in the mid-teens.
Nike Sets Date To Beat The Two-Hour Marathon Record
Nike will target the first weekend of May for its attempt to break the two-hour marathon barrier. The race will take place in the Autodromo Nazionale Monza complex outside of Monza, Italy.
SFIA Topline Report Shows Conflicting Sport Participation Trends
In many activities, casual participation rates are rising faster than core rates, suggesting Americans may be sampling more sports while reducing single-minded devotion to any one activity.
Arc’teryx Adds Michelle Parker To Athlete Roster
Parker has filmed with the likes of Warren Miller and Matchstick Productions and is sponsored by other brands including Red Bull, Black Crows, Anon, Squaw Valley and Arcade.
La Sportiva And Adventure Fit Introduce Trail Run Relay
The Trail Run Relay is a social and challenging race in Lyons, CO in which 2- or 4-person teams take turns running a single 5km loop.
Flambeau Outdoors Partners With Dunkin-Lewis, Thomas F. Gowen & Sons
“We’re confident that with over 300 new products launched in the past three years, these top-notch agencies have the tools needed to exceed customer expectations and increase market share,” said Flambeau president Chris Gurreri.
Sturm Ruger Repurchases Stock
Sturm, Ruger & Company Inc. announced that during the first quarter of 2017 the company repurchased a total of 1.07 million shares of its common stock in open market transactions at an aggregate cost of $53.4 million. T
Rabbit Joins Clean Sport Collective
In addition to providing support for the Collective’s initiatives, Rabbit will require that all athletes associated with the company take the Clean Sport pledge.
Adidas Skateboarding Sets 2017 Global Skate Copa Court Tour
Appropriating courts in 12 key cities around the globe, Adidas Skateboarding will highlight local communities and skate shops through creativity and friendly competition.
Bearpaw Expanding Into Western Europe
New partners from various companies are being put into place to service markets of Western Europe for the Fall 2017 season.
Caleres Appoints Board Members
With the addition of Wenda Harris Millard and Brenda Freeman, the Caleres board now has more than 50 percent of its board seats held by women.
