SGB Update

Lululemon Invests In Cycling Apparel Startup

Lululemon Athletica has acquired a minority stake in 7mesh Industries, a cycling apparel startup based in nearby Squamish, British Columbia, according to Fortune.

Pure Fishing Appoints New CEO

Pure Fishing, the parent of Berkley, Abu Garcia, Penn and Shakespeare, appointed Neil Eibeler as its new CEO.

Buckle Stores Faces Credit Card Breach

The Buckle confirmed a data breach. The retailer discovered intruders had planted malware on their cash register systems to steal credit card data from customers between October 28, 2016 and April 14, 2017.

Outdoor Research Releases Tribute Video To Women Athletes

“I began thinking about the conversation about ‘Where are the females?’ which has kept coming up in the past five years at film festivals – and what I could do to change that topic,” said filmmaker Krystle Wright.

Vuori Blends Yoga, Art And Surf

Vuori is a Finnish word meaning mountain – a brand name Chris Miller and Joe Kudla found appropriate for the feeling when one reaches the top of a mountain.

Zalando Aims To Double Revenue By 2020

Zalando is seeking to double its revenues by 2020, Rubin Ritter, its co-chief executive, said at a media event. The executive made the prediction while announcing that Europe’s biggest pure online fashion retailer had formed partnerships with Nike and H&M and the Bestseller group.

Eddyline Kayaks Completes Ownership Transition

Eddyline Kayaks has been acquired by its management team. As part of the acquisition, Scott Holley has joined the company as president. He joins the existing management team of Todd Keane, Tom Remsing and Janet Sutton.

NormaTec Partners With USTA

The United States Tennis Association Player Development program has partnered with NormaTec to bring NormaTec’s recovery capabilities to the organization’s USTA National Campus at Lake Nona in Orlando, FL.

New Era Signs Dak Prescott

The reigning AP NFL Offensive Rookie of the Year joins a cast of athletes including: Le’Veon Bell (Pittsburgh Steelers), Khalil Mack (Oakland Raiders), Greg Olsen (Carolina Panthers) and Sterling Shepard (New York Giants).

Nike Announces New Consumer Direct Offense

Nike is reducing its geography structure from six to four regions, appointing Michael Spillane to the new role of president of categories and product and creating a new new Nike Direct organization to improve speed to market and better engage consumers. The changes will result an overall reduction of approximately 2 percent of the company’s global workforce.