SGB Update

NSSF Declares August National Shooting Sports Month

The National Shooting Sports Foundation has declared August to be National Shooting Sports Month, a time to celebrate one of America’s great pastimes — target shooting — and to encourage newcomers and experienced shooters to #LETSGOSHOOTING.

Fanatics Partners With Clemson Athletics

Clemson Athletics announced a multiyear deal with Fanatics to take over physical retail operations across a number of the school’s athletics facilities.

Amer Sports Sees Modest Q2 Growth

Amer Sports widened its loss in the second quarter as sales inched up 2.1 percent. On the positive side, strong double-digit growth was seen in its strategic priority areas of apparel, own retail, e-commerce and China.

Camping World To Acquire TheHouse.com

Camping World Holdings Inc. agreed to purchase TheHouse.com, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear.

Nike Extends Contract With UConn

The University of Connecticut and its Division of Athletics has extended its exclusive sponsorship agreement with Nike through the 2022-23 academic year.

Birkenstock Threatens Amazon Resellers

Dave Kahan, CEO of Birkenstock, in an e-mail to his retail partners called Amazon’s new third-party inventory purchasing program an “assault on decency” because it’s allegedly aimed at selling products not currently approved for the online retail site.

Motiv Running Debuts Running Events and Media Platform

Motiv Running has launched a new running and fitness focused media platform that aims to provide runners of all levels with connection, information and inspiration to be fit and live a healthy, active lifestyle.

O2Cool Acquires Bobble And Zing Anything

O2Cool, the manufacturer of hydration, portable cooling, and patio, pool and beach products, has acquired Bobble, part of the Seventh Generation family of household and personal care brands owned by Unilever.

OIA Releases 50 State Outdoor Recreation Economy Reports

Outdoor Industry Association (OIA) released the state-level Outdoor Recreation Economy Report featuring economic data for all 50 states across the United States, the largest and most comprehensive state-by-state report of its kind.

Sally Jewell Bashes National Monuments Review

At the opening breakfast of the Outdoor Retailer Summer Market, former Interior Secretary Sally Jewell blasted President Donald Trump’s review of two dozen national monuments.