Outdoor Participation Rate Reaches 48.8 Percent
The Outdoor Foundation’s newly-released Outdoor Recreation Participation Report covering 114 different outdoor activities found two million more people participated in the outdoors in 2016 versus 2015. Twenty-one percent of outdoor enthusiasts participated in outdoor activities at least twice per week and the South Atlantic was the most active region.
Klean Kanteen Appoints International Sales Manager
Jennefer Traynor, formerly at Dakine, will support all of Klean’s international distributors and be based at the company headquarters in Chico, CA.
Former Mammoth CMO Erik Forsell Joins Newly Formed Resort Group
Forsell will join the Denver-based group and oversee the combined marketing efforts of the 13 mountain resorts, which include Mammoth Mountain, Squaw Valley, Steamboat, Winter Park and now Deer Valley.
Camber Outdoors Opens Applications For 2018 Professional Mentoring Program
Now in its fourth year, the Professional Mentoring Program has served more than 100 mentees and 60 mentors since its beginning.
ClassPass Unveils Plans For North America Expansion
ClassPass will be available in New Orleans, Pittsburgh and San Antonio as early as September, and seven additional markets will launch by early 2018.
Orangetheory Fitness Opens New Boca Raton Headquarters
Originally based in Fort Lauderdale, the company’s relocation was fueled by its growth and success, achieving a 108 percent increase in system-wide sales and a 19.3 percent increase in same-store sales in 2016 alone.
Free People To Open Pop-Up Shop In Santa Monica
On August 25, Free People will launch its second FP Movement Pop-Up shop located in Santa Monica.
Cascade Lacrosse Sponsors National Prospect Elite 80
Cascade, a head protection manufacturer in lacrosse, announced the sponsorship of the National Prospect Elite 80.
DSW Posts First Quarterly Same-Store Sales Gain Since 2015
DSW Inc. reported second-quarter’s earnings rose 5.2 percent, well ahead of Wall Street’s target, as same-store sales sales inched up 0.6 percent.
Macy’s Appoints New President
Macy’s Inc. announced several changes intended to improve the company’s performance, including the hiring of Hal Lawton as president, the creation of a single simplified merchandising organization and an enhanced focus on the company’s data analytics capabilities.
Grassroots Outdoor Alliance Taps Gabe Maier As Vice President
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, promoted Gabe Maier to vice president.
Kühl Sues Jägermeister Over Unauthorized Use Of Trademark
Kühl took legal action in response to Jägermeister’s U.S. advertisement campaign initiated by creative agency Opperman Weiss which prominently features the Kühl trademark in their new ad campaign.
Patagonia Runs First TV Ad In Support Of Public Lands
Patagonia is planning to run first-ever television commercial in its 45-year history to urge support for protecting America’s public lands.
Deer Valley Resort To Be Acquired By Newly Formed Resort Company
The newly formed entity that in July joined Intrawest Resorts Holdings Inc., Mammoth Resorts and Squaw Valley Ski Holdings stated it has entered into a definitive agreement to acquire Deer Valley Resort.
National Park Service Ends Ban On Disposable Water Bottles
The Trump administration is rolling back a six-year-old ban on selling bottled water at some national parks. The initiative was designed to reduce litter.
