La Sportiva Appoints National Sales Manager
La Sportiva hired Jeff Sadler as national sales manager. Sadler joins the brand from Deuter and will work closely with the network of independent sales reps and La Sportiva dealers.
Beachbody Partners With Brazilian Jiu-Jitsu Champ Bruno Pucci
Pucci will represent the Beachbody apparel and footwear collection at trade events, public appearances and on Beachbody gear social channels.
Footwear Executive Launches New Sneaker Company
Wayne Kulkin, former CEO of Stuart Weitzman, has launched a new business venture with investment partner Hilco Global, called StreetTrend LLC.
Stabil Partners With National Park Foundation
Stabil, a leading U.S. manufacturer of traction footwear, and the National Park Foundation (NPF) have formed a four-year partnership.
SPIbelt Acquires Nite Beams LED Safety Gear Running Division
SPIbelt has acquired the running gear division of Nite Beams LED safety accessories. Now being marketed under the name SPIbeams, this collection of light-up wearables will add several new products to its lineup.
Samsonite Sees Mixed Results From Outdoor Brands
Samsonite International S.A. reported a decline in the High Sierra backpack brand in the three months ended September 30 due to a change in distribution strategy while Gregory delivered robust growth, led by North America.
Report: Puma To Take Over Manchester City Sponsorship
Puma has reached an agreement to replace Nike as the kit sponsor of Manchester City, according to the Daily Mail.
Smith & Wesson Promotes Sue Cupero To Senior Director Of Sales
Smith & Wesson Corp. stated that Sue Cupero has been promoted to the newly created position of senior director of sales for Smith & Wesson.
Delta Apparel’s Earnings Dip In Q4
Delta Apparel Inc. reported earnings slid 8.7 percent in its fourth quarter ended September 30. Sales fell 20.2 percent largely due to its sale of Junkfood. Sales were also impacted by severe weather disruptions and lower Soffe sales tied to last year’s bankruptcies.
Truce Partners With Slingshot Sports
Teaming up with Slingshot Sports, the Truce x Slingshot bags reuse prototype kitesurf materials that would otherwise have to be discarded.
The New Primal Expands Distribution To U.S. Air Force And U.S. Army Exchanges
The New Primal announced the availability of its core jerky and meat stick flavors in over 300 Exchange stores nationwide.
Outdoor Research Names Liz Braund As New Head Of Product
In addition, the Seattle-based apparel and gear manufacturer hired Kylene Wolfe as product manager overseeing sportswear category development.
Adobe Data Shows Cyber Monday Is Largest Online Sales Day In History
Adobe reported Cyber Monday is projected to hit a new record as the largest online sales day in history with $6.59 billion in sales. This marked a 16.8 percent year-over-year (YoY) increase as of 10:00 p.m. eastern time.
NRF Finds Robust Holiday Start
From Thanksgiving Day through Cyber Monday, more than 174 million Americans shopped in stores and online during the just-concluded holiday weekend, beating the 164 million estimated shoppers from an earlier survey by the National Retail Federation and Prosper Insights & Analytics.
Asics & PHIT America Get Austin Girls Fit And Healthier
Asics and PHIT America have partnered to bring a running program to Hornsby-Dunlap Elementary School, an elementary school in Austin, TX.
