Smith & Wesson Corp. stated that Sue Cupero has been promoted to the newly created position of senior director of sales for Smith & Wesson.

Cupero will be responsible for all Sporting Goods distributor and independent retail sales for Smith & Wesson, M&P and Thompson/Center brands, as well as law enforcement wholesale and reseller sales. She will also lead sporting goods sales initiatives for Gemtech, the company’s line of firearm suppressors. Cupero will report to James Debney, president and CEO of American Outdoor Brands, parent company of Smith & Wesson.

Debney said, “I am very pleased to announce Sue’s promotion. Throughout her years at Smith & Wesson, she has built her career by establishing strong and long-lasting relationships with so many of the companies and people that are important to our success. Sue has a played a key role in our growth, and the respect she has earned within our company and throughout the industry as a leader in sales will serve her well in this new position.”

Cupero joined Smith & Wesson in 1979 in an accounting role. Within a short period of time she had established successful relationships with the organization’s external customers as well as its internal sales force. As a result, she moved into the sales and marketing organization, first in an order entry role, then later into the increasingly responsible positions of sales administrator and director of Sporting Goods sales.

Photo courtesy American Outdoor Brands