Report: Rick Pitino Received 98 Percent Of Cash From Louisville’s Adidas Deal
The Louisville Courier-Journal reported reported that Rick Pitino, who was recently suspended as Louisville’s men’s basketball coach, received 98 percent of the cash Louisville was to receive as part of the school’s expiring deal with the brand.
Titleist Maintains Dominant Lead In Golf Balls Among Professionals
Wrapping up its 2016-2017 season, Titleist reported that professional golf players relied on a Titleist Pro V1 or Pro V1x golf ball 22,538 times, more than six times the nearest competitor with 3,226 and more than all competitors combined.
Sisu Mouthguards Announces New Distributor Partnership With Triple Eight
Akervall Technologies Inc., makers of the Sisu Mouthguards, announced a new partnership with Triple Eight as the distributor of choice for roller derby and action sports.
Squaw Valley/Alpine Meadows Guests Give Back To Community And Environment With Each Visit
When skiers, snowboarders and other resort guests choose to visit Squaw Valley Alpine Meadows, they make it possible for the resort to actively support nearly 200 local and regional community-based initiatives and organizations that benefit the environment and the people who live and recreate in North Lake Tahoe.
Easton Sports Backing PHIT America
PHIT America announced that Easton Sports is now one of PHIT America’s latest supporters of the movement ‘To Get America Moving.’
Hammer Strength Launches Program Identifying Elite Strength Training Facilities
Hammer Strength, the strength training equipment line owned by Life Fitness, initiated the Hammer Strength Training Center Program, which recognizes facilities in an elite class.

Riddell Releases Documentary On Precision-Fit Helmet
Riddell brought out Peyton Manning to star in a new documentary providing a deep dive into the Precision-Fit process behind its first fully-customizable football helmet, Riddell Precision-Fit.

Adidas Launches AM4 Project
Adidas announced the first major project to be created at its Speedfactory facility in Ansbach, Germany.
REI To Open In East Memphis
REI plans to open a store in East Memphis in October 2018.
Spotify Adds Nike Exec Heidi O’Neill To Board
Spotify has added Heidi O’Neill, Nike’s president of direct-to-consumer business, to its board of directors.

Vista Outdoor Names Christopher T. Metz As CEO
Metz was most recently the president and CEO of Arctic Cat from 2014 to 2017.
Big 5 Amends Credit Agreement
The amendment extended the maturity date of the credit agreement from December 19, 2018 to September 29, 2022.
Confluence Outdoor Appoints Director Of National Accounts
Confluence Outdoor named Courtney Moore director of national accounts, where he’ll oversee Confluence Outdoor’s retail chain business.
Vasque Supports San Juan Mountain Guides
Vasque, the outdoor footwear specialist, announced a partnership with Colorado-based San Juan Mountain Guides.
Sportfishing Industry Association President and CEO To Retire
After decades of dedicated service both on Capitol Hill advocating for fisheries resource conservation and management and as the leader for the recreational fishing industry’s trade association, the American Sportfishing Association’s (ASA) President and CEO, Mike Nussman, has announced that he will retire as of March 31, 2018.