Adidas Resigns John Wall
Adidas has resigned John Wall to a five-year endorsement contract.

Genesco Sees Q4 EPS At Low End Of Guidance
Genesco Inc. reported same store sales decreased 2 percent and earnings are now expected to come in at the lower end of its recent guidance.

Delta Apparel Sees Double-Digit Gains In Q1
Delta Apparel said it expects pre-tax profitability in the fiscal 2018 first quarter, which is typically its most challenging quarter, compared to a net loss of 8 cents per diluted share in the prior year period.

Lululemon Lifts Guidance On Sales Uptick
Lululemon now expects same-store sales to climb in the high-single digits in the quarter versus mid-single digits previously. Earnings are expected in the range of $1.24 to $1.26, up from $1.18 to $1.21 under its former guidance.

Crocs Increases Q4 Guidance
Crocs is increasing its previous fourth quarter revenue guidance from between $180 and $190 million to between $195 and $198 million, which approximates 5 percent growth over the prior year’s fourth quarter revenues of $187.4 million.

Grassroots Fall Connect Show Moving To Denver
The Grassroots Outdoor Alliance will be moving its Fall 2018 buying show, Grassroots Outdoor Alliance, to Colorado Convention Center in Denver, starting in November. The first expo will take place November 4 to 7.
Sloane Stephens Shifts From Under Armour To Nike
Sloane Stephens, formerly Under Armour’s top female tennis endorser, has signed a deal with Nike.

Billabong To Merge With Quiksilver
The parent of the Quiksilver, DC Shoes and Roxy, B0ardriders Inc., agreed to acquire rival Billabong International Ltd., creating combining two of the largest active sports brands worldwide.
Nike Golf Signs Patrick Reed
Nike Golf added a number of golf ambassadors, including Patrick Reed, the five-time PGA Tour winner.
TYR Sport Partners With Competitor Swim
As a recognized manufacturer of pool products for races around the globe, Competitor Swim has partnered with industry leader and series title sponsor, TYR Sport, to provide each of the six stops within the 2018 TYR Pro Swim Series with world class lane lines.
All Good Adds Ambassadors
All Good, makers of organic skincare and reef-friendly sunscreens, announced professional athletes Sensi Graves and Moona Whyte as the newest members of its brand ambassador team.

Yeti Partners With Ski Resorts
Yeti announced new partnerships with some of the nation’s most historic mountain resorts, including: Jackson Hole Mountain Resort, Squaw Valley Alpine Meadows, Copper Mountain, Killington Resort, Mt. Bachelor Village Resort, and Steamboat Resort.

Callaway Golf Signs Xander Schauffele
Callaway Golf Company announced that Xander Schauffele, a rising star on the PGA Tour, has joined its professional staff.

Active Ego Launches Plus Size Fan Apparel Division
Active Ego, the plus-size active and leisure wear brand, announced the launch of Active Ego Sport, a new division of the company that will focus exclusively on creating apparel for the curvy female sports fan.

Garmin Signs Fishing Pro Jason Christie
Garmin International Inc. announced its title sponsorship of professional Bassmaster Elite series angler and longtime Garmin pro, Jason Christie.