Fila Signs Sponsorship Agreement With WTA Tour’s Ashleigh Barty
Fila announced that it has extended its relationship with Ashleigh Barty, the 2017 Newcombe Medal winner. Barty is on the company’s roster of endorsed ATP World Tour and WTA Tour players who wear the Fila brand on-court.
CamelBak PURSUIT Series Announces New Locations And Dates For 2018
The Outbound’s CamelBak PURSUIT Series has three events planned for Reveille Peak Ranch, TX; Hunter Mountain, NY; and Bear Valley, NC.
Former Black Diamond Equipment Business Leaders Launch Reasonworx
Robert Fry and Jeff Roche, both former executives at Black Diamond Equipment, have launched Reasonworx, a new type of business development collective.
NRF: Holiday Sales Grew 5.5 Percent
Holiday sales during November and December increased 5.5 percent over the same period in 2016 to $691.9 billion as growing wages, stronger employment and higher confidence led consumers to spend more than had been expected, the National Retail Federation said.
Sam’s Club To Close 63 Locations
The company will convert up to 12 of the impacted clubs to eCommerce fulfillment centers in a move that will speed delivery of online orders, with the balance of the facilities closing over the next few weeks.
Vail Resorts Sees Challenging Start To Ski Season
Vail Resorts Inc. reported season-to-date total skier visits for the company’s North American mountain resorts were down 10.8 percent compared to the prior year season-to-date period, impacted by low snow levels in the western regions.
Wolverine World Wide Sued For Leaking Chemical Contaminants In Water
The state of Michigan sued Wolverine World Wide toto reimburse the government for past and future costs of chemical contaminants in drinking water.
Fanatics Partners With Formula One
Fanatics reached an agreement with Formula One to set up trackside souvenir tents at Formula One events, starting in the 2018 season.
Dakine Announces New Accessories Team Riders for Winter 2018/19
Dakine welcomed five new riders to its Accessories Team for Winter 2018/19: Sammy Carlson, Torin Yater-Wallace, Kazu Kokubo, Jaime Anderson and Bryan Fox.
Asics Signs Novak Djokovic As Footwear Ambassador
Asics announced a partnership with world class tennis player, Novak Djokovic to celebrate the launch of an exclusive new tennis shoe, the Gel-Resolution Novak.
Columbia Sportswear Names Ethan Pochman VP Of Marketing
Ethan Pochman joins the brand from Performance Health, a private health and wellness consumer products company, where he served in several leadership roles since 2008, including vice president of sales and marketing, and vice president of global marketing.
Tag Heuer Launches First Celebrity Fundraising Challenge Benefiting Cycle For Survival
Tag Heuer ambassadors participating in the fundraising challenge include Tom Brady, quarterback, New England Patriot;Patrick Dempsey, American Actor; and Tim Howard, goalkeeper, U.S. Men’s National Soccer Team.
MSR Teams Up With Verde Brand Communications
Mountain Safety Research (MSR), maker of outdoor equipment, is appointing Verde Brand Communications as its public relations and communications agency of record.
Tough Mudder Unveils 2018 New Obstacles
Tough Mudder Inc., announced a new twist on obstacles for the 2018 event season by unveiling the biggest structure to ever hit the obstacle course racing industry, Happy Ending, presented by Merrell, and Kong Infinity, the first obstacle in company history to be designed by members of the global tribe of more than 3 million Mudders.
Kering To Spin Off Majority Stake in Puma
Luxury group Kering said it intends to spin off a majority stake in Puma by distributing the stake to its own shareholders. The spinoff is expected to lead to a greater free float of Puma stocks, providing investors an enhanced possibility to invest in Puma, and allowing the company to reaffirm its business strategy.
