SGB Update

Adobe: Online Holiday Vault Nearly 15 Percent, Boosted By Mobile

A whopping $35.9 billion was spent via mobile devices, which accounts for a record-setting 33.1 percent of online holiday revenue coming from smartphones or tablets. Mobile also accounted for 52 percent of traffic to retail websites during the holidays.

Bridgestone Golf Experiences Record Growth in 2017

Bridgestone Golf, the maker of premium golf balls, clubs and accessories,  said that in 2017 it set records in total sales, advertising reach and number of golf ball units shipped in a calendar year.

Arc’teryx Promotes Dan Green To VP Design

Arc’teryx Equipment announced that “ideas man” Dan Green has been promoted to the position of VP design at Arc’teryx after 17 years with the brand.

Mission Unveils First Yoga Accessory Collection

Mission, the performance accessories brand with a focus on temperature controlling technologies, announced a new line of accessories inspired and designed for yoga, Pilates and barre enthusiasts.

Ann Krcik To Receive Lifetime Achievement Award

Camber Outdoors will honor Ann Krcik, co-founder of Camber Outdoors (formerly OIWC) and senior director of brand communications and outdoor exploration at The North Face, with its Lifetime Achievement Award. Krcik will be recognized at the 2018 Thought Leader Keynote at Outdoor Retailer + Snow Show in Denver, CO on January 27.

Farm To Feet Parent Joins Bluesign System

Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks, announced that it has joined the Bluesign system. The Bluesign system is designed to facilitate sustainable textile production by reducing its impact on people and the environment.

Primus And Brunton Hire PR Agency

Fenix Outdoor brands Primus and Brunton named Rygr as agency of record, supporting the public relations efforts in the United States.

Keen Appoints VP Of Brand Marketing 

Keen Inc. appointed Tyler LaMotte to chief marketing officer (CMO). After more than 18 months as the company’s first-ever global vice president of brand marketing, LaMotte has been elevated to CMO for Keen.