Peak Unveils National Uniforms For PyeongChang 2018 Winter Olympics
On January 31, Chinese sportswear brand PEAK held a collection release conference which unveiled the uniforms of six national teams that will participate in the 2018 Winter Olympics. These nations include Brazil, Slovenia, New Zealand, Iceland, Ukraine and Romania.
CNBC: Lululemon CEO Resignation Tied To Relationship With Female Designer
According to a report from CNBC, the resignation of Laurent Potdevin as CEO of Lululemon was partly due to an inappropriate relationship with a female designer at the company.
Perry Ellis’ Founder Makes Bid For Company
The founder of Perry Ellis International, George Feldenkreis, is seeking to acquire the apparel company for $430 million with a plan to take the company private.
Winchester’s Revenues Rise Slightly In Q4
Olin Corporation reported Winchester sales for the fourth quarter 2017 were $165.4 million compared to $161.4 million in the fourth quarter 2016, representing a gain of 2.5 percent.
Adidas Partners With Zound Industries
The partnership, stretching until 2024, will see the first headphone products hit the market in 2019.
Patagonia Gives Customers A Way To Fight For The Planet
On February 7, 2018, Patagonia will launch a new digital platform connecting customers with local grassroots organizations working to save the planet. The goal of this new platform, called Patagonia Action Works, is to help Patagonia customers learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering time and skills.
Boardriders Announces Leadership Appointments
In the wake of the loss of CEO Pierre Agnes this past week, Boardriders, Inc. announced a number of leadership appointments. Dave Tanner, current chief turnaround officer, will assume the role and responsibilities of chief executive officer.
The Buckle Announces Leadership Appointments
The Buckle Inc. elected Kari Smith, its executive vice president of stores, to its board and promoted Thomas Heacock and Robert Harbols.
Gander Outdoors Opens Stores In Kentucky And Indiana
Gander Outdoors, formerly known as Gander Mountain, opened stores in Paducah, KY and Indianapolis, IN.
Mirror Secures $13 Million To In-Home Connected Fitness System
Mirror will dedicate resources to accelerating product development and to expanding its in-house content production.
HanesBrands Partners With National Park Foundation
Timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs.
Dick’s Launches “United In Sport” Campaign
Timed to the Pyeongchang Olympics, Dick’s Sporting Goods launched a “United In Sport” campaign that shows “the transcendent power of sport throughout history, and highlights moments when humanity is at its best, showcasing the unbreakable power sport has in binding us together.”
Under Armour Launches Lindsey Vonn “Unlike Any” Film
With opening ceremonies for the Pyeongchang Olympics fonly three days away, Under Armour launched an “Unlike Any” campaign celebrating female athlete and a new film starring world champion alpine skier, Lindsey Vonn, ahead of her big races.
Shock Doctor Collaborates With Kickasso Kustoms
Shock Doctor, the leading mouthguard supplier, announced a collaboration with Kickasso Kustoms, the renowned artist known for one-of-a-kind designs with top professional athletes and celebrities.
Uncharted Supply Hires Verde Brand Communications
Uncharted Supply Co., makers of full-package emergency preparedness systems, is partnering with Verde Brand Communications, as its PR agency of record.
