SGB Update

Grundéns Makes Key Hires

Grundéns, producer of fishing apparel and footwear, has added 13 new team members globally since the start of 2018. Six of these hires are in key positions that will aid in the continued development of the brand and expansion into additional fishing market segments.

Surys Commits To Three-Year Sponsorship Deal With SFIA

The Sports & Fitness Industry Association (SFIA) announced a partnership renewal with long-time sponsor, Surys Inc. of Trumbull, Conn. Surys is a provider of physical and digital security solutions for authentication, consumer engagement, product protection and identification.

VF Corp. Makes New Leadership Appointments At North Face And Smartwool

VF Corporation announced the appointment of Travis Campbell to the position of vice president, general manager, The North Face, Americas. Campbell most recently served as president of VF’s Smartwool brand. Jennifer McLaren will succeed Campbell as president, Smartwool. McLaren most recently served as CFO, Smartwool.

Neiman Marcus Appoints New Bergdorf Goodman President

Neiman Marcus Group announced the appointment of Darcy Penick as the president of Bergdorf Goodman. Penick will begin her new position on September 4, 2018 and will report directly to Geoffroy van Raemdonck, chief executive officer, Neiman Marcus Group.

NRF Calls Supreme Court American Express Ruling Missed Opportunity

The National Retail Federation said the U.S. Supreme Court’s decision in favor of American Express rules that prevent retailers from encouraging the use of other credit cards with lower processing fees will perpetuate a system that costs merchants and consumers billions of dollars a year.

Fila Signs Björn Borg’s 15-Year-Old Son

Fila announced that the company has signed a sponsorship agreement with Leo Borg, son of tennis legend and Fila brand ambassador, Bjӧrn Borg. Earlier this year, Fila reignited the company’s partnership with Bjӧrn Borg, a relationship that dates back to 1975.

Alterra Adds Australia’s Thredbo To Ikon Pass

Alterra Mountain Co. has added Thredbo in New South Wales, Australia, to the Ikon Pass, bringing the pass total to more than 64,000 acres at 27 mountain destinations across the globe.

Trijicon To Acquire AmeriGlo

Trijicon Inc., the provider of aiming solutions for the hunting, shooting, military and law enforcement markets, announced that it has entered into an agreement to acquire AmeriGlo, a leading supplier of U.S. made night sights.

OIA Praises Supreme Court’s Ruling On Online Taxes

In a statement, the Outdoor Industry Association (OIA)  said the Supreme Court’s ruling that states may collect sales tax on remote internet sales “helps level the playing field for specialty outdoor retailers.”

Nike Opens ‘Just Do It’ Pop Up In Los Angeles

Nike opened a “Just Do It” training center in Los Angeles. In short, the space brings all aspects of the Nike Training Club (NTC) app to life, including the five facets of training (movement, recovery, nutrition, mindfulness and sleep).

Puma Inks Sponsorship Deal With The Basketball Tournament

Puma and The Basketball Tournament (TBT), the $2 million, winner-take-all summer basketball event broadcast live on ESPN, announced a new multi-year partnership making Puma the exclusive footwear and apparel partner of TBT.

NSGA Applauds Supreme Court Ending Sales Tax Loophole

The National Sporting Goods Association (NSGA) applauded the United States Supreme Court’s decision that will permit states to require out-of-state internet sellers to collect and remit the sales taxes that are due.