SGB Update Outdoor
Boathouse Sports Becomes Official Outfitter of Ivy Rugby Conference
Boathouse Sports announced a renewed agreement through 2017 as the official outfitter of the Ivy Rugby Conference. Ivy Rugby includes all eight rugby teams of the schools of the Ivy League: Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton and
BSN Acquires Alabama’s Olympia Sporting Goods
BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, has completed the acquisition of Olympia Sporting Goods Inc. of Montgomery, AL. Olympia, family owned and operated since 1973, is a
Big Agnes Fills New Product Designer Position
Big Agnes named Will McElwain to a newly created product designer position…
Easton Announces Mark Pezzoni as New President
Greg Easton, President of Jas. D. Easton, announced that Mark Pezzoni has been hired as the new president of Easton Archery (a division of Easton Technical Products) and will start in late May…
Adidas Group First Quarter Profit Tumbles
Adidas AG reported first-quarter profit decreased 34 percent from the prior year, as revenues declined, hit by adverse currency and weakness in the golf unit. Revenue at TaylorMade slumped 38 percent in the first quarter as a result of increased discounti
Cyclists of the World Unite – No Really!
Representatives of the European Cyclists' Federation have thrown their support behind an initiative to create a World Cycling Alliance (WCA), a worldwide network of non-governmental organisations that will advocate for cycling before international in
Invista Says New Corn-Based Lycra to Be Available in Time for Fall 2015 Collections
Invista, which owns the Lycra brand, said it will make a bio-derived version of its Lycra spandex fibers available worldwide in time for fall/winter 2015 apparel fabrics and garments…
Christensen Arms Partners with Laura Burgess Marketing
Firearm manufacturer Christensen Arms has signed Laura Burgess Marketing (LBM) as their public relations and marketing partner…
Report: Adidas Close to Securing Manchester United Deal
Adidas is close to securing a £60 million-a-year deal with Manchester United, according to the Daily Mail. Nike's original £300 million, 10-year deal expires in June 2015…
Contour Unveils Global Distribution Partners
Point-of-View (POV) camera maker Contour unveiled its global distribution partners, including…
Darby Communications Expands with NYC Office
Darby Communications announced the opening of a satellite office in Manhattan. During its 10 years of operation, the Darby Communications team has built strong business relationships with outdoor recreation, wellness and lifestyle editors in the New York
Billabong Appoints Chief Operating Officer
Billabong CEO Neil Fiske announced the appointment of Jeff Streader to the role of global chief operating officer (COO) of Billabong. Streader’s background includes supply chain and operational leadership roles at Guess?, Kellwood, VF Corporation, F
Target’s CEO Resigns
Gregg Steinhafel, the chairman and CEO of Target during the retailer's massive breach of customer data last year, has left the company effective immediately…
Skechers Signs Elite Athlete Kara Goucher
Skechers Performance Division announced the signing of long-distance runner, Kara Goucher, to the Skechers Performance Elite Team. The multi-year agreement names Skechers Performance Division as Goucher’s official footwear sponsor and will feature t
Gander Mountain to Open in Mobile, AL
Gander Mountain will open a new location in Mobile, AL in the fall. It will represent the outdoors retailer's seventh Alabama store…
