SGB Update Outdoor

Report: Glamping Continues Trending Up in Outdoor Hospitality
KOA’s latest report on Glamping, part of its annual Camping and Outdoor Hospitality Report series, found the genre continues to grow in popularity, with 34 percent of new campers identifying themselves as “Glampers.”

Birkenstock Employees and Majority Investor Selling 14M Shares
The company, which went public in October 2023, plans to sell 14 million shares in a secondary public offering of the BIRK shares. The shares will be sold by L Catterton and Birkenstock employees.

Amazon’s Annual Prime Day Returns in July
Over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons—with Prime members enjoying the vast majority of those savings—including over $2.5 billion during Prime Day 2023,

UK Retail Sales Rebound in May
Retail sales in the United Kingdom rose 2.9 percent in May, up from a revised 1.8 percent fall in April, the Office for National Statistics said.

Peak Performance to Open its First London Store
The Scandinavian outdoor brand, owned by Amer Sports, will open a store in Covent Garden, its first in the UK.

Target Corporation Shifts Senior Merchant and Marketing Roles
Christina Hennington, currently chief growth officer, has been named chief strategy and growth officer, Rick Gomez has been appointed chief commercial officer, and Lisa Roath, current CMO, will take on the role of chief merchandising officer of food, essentials and beauty,

Rumpl Doubles-Down on Great Lakes Wholesale Territory
Parallel 45 Sales represents Rumpl in Michigan, Indiana, Kentucky, and Ohio.

Stan’s NoTubes Hires Product Manager and Engineer
Brendon Brogan was hired by Stan’s NoTubes as a product manager and Kai Gabriel as an engineer, who interned for the company while attending Penn State University for mechanical engineering with a minor in engineering design.

Garmin Appoints Co-COOs
Patrick Desbois and Brad Trenkle were promoted to the newly created role as co-chief operating officers (Co-COO), effective July 1, 2024. Desbois had been Garmin’s EVP of operations, while Trenkle led the company’s outdoor segment.

Shaun White’s Unrivaled Sports Acquires Stake in Snobahn
Snobahn, founded in 2016, offers indoor facilities to advance skiing, snowboarding, skateboarding, and BMX skills to with features that include revolving slopes and trampoline freestyle areas.

Report: Retail Sales Show Signs of Stabilization in May
The latest report from Circana reveals that U.S. retail sales, encompassing discretionary general merchandise and consumer packaged goods (CPG), have experienced a 1 percent growth, with consumers adapting their spending habits in response to moderating price pressures.

Head Rush Technologies Recalls Belay Devices
Head Rush Technologies recalled about 2,200 Trublue iQ auto belay devices for climbers sold in the U.S. due to a fall risk.

BioLite Acquires MPowerd
Co-founded in 2012 as a B Corp. and Benefit Corporation by John Salzinger, MPowered CEO Seungah Jeong and the sales and marketing departments will join the BioLite team.

NSGA Promotes Jenny Shaffer to CFO
Shaffer worked as a summer intern for the Association in 2011 and returned to join the company full-time in 2019 as comptroller. Before that, Shaffer worked for the accounting firm of Plante Moran in Chicago from 2012 to 2019.

Amazon to End Plastic Use In Shipping
Amazon will eliminate “almost 15 billion plastic air pillows annually to reduce its environmental footprint.” The company will use 100 percent recycled paper filler, which is recyclable and “offers the same, if not better, protection.”