SGB Update Outdoor
OutDoor Industry Award Opens 2017 Submissions
The deadline to submit entries in this year’s competition is May 8, 2017.
Timberland Launches SensorFlex Campaign
Up-and-coming dancer/choreographer Virgil Gadson, a finalist on season 12 of the Fox show “So You Think You Can Dance,” will serve as front man for the campaign.
Wiivv Acquires Esoles
Through the acquisition, the custom-fit footwear company will have possession of data for over 50,000 3D foot scans.
LifeStraw Launches Third Annual Follow The Liters Campaign
The developer of filtration and purification products for safe drinking water launched its third annual Follow the Liters campaign in western Kenya.
UA Releases Statement Following Kevin Plank’s White House Visit
The statement reads in part, “We have teammates from different religions, races, nationalities, genders and sexual orientations; different ages, life experiences and opinions. This is the core of our company.”
Ugg Launches ‘Real’ Campaign
Inspired by the beaches, mountains and iconic architecture of California, the “Real” campaign tells the story of 11 unique individuals that personally and collectively represent the spirit of the Ugg brand.
Canada Goose To Go Public In February Or March
Canada Goose Inc. plans to go public in February or March with a valuation of about $2 billion, according to a report from Bloomberg.
Paddlesports Retailer Open For Buyer And Vendor Registration
To date, the number of Founding Exhibitors has grown to over 40 leading brands, with more exhibitors registering daily.
Patagonia To Withdraw From Outdoor Retailer
Patagonia said it will withdraw from the Outdoor Retailer show in response to Utah Gov. Gary Herbert’s decision to rescind Bears Ears protection.
L.L.Bean Responds To Trump’s Travel Ban
Wrote L.L.Bean CEO Stephen Smith in an internal e-mail, “Recent national policy changes, while dominating the headlines and sparking a wide-range of opinion, are also creating confusion and concern within our family of great employees.”
The Conservation Alliance To Grow Advocacy Program
Patagonia and The North Face, two founding members of The Conservation Alliance, have each committed to contribute an additional $100,000 annually over the next four years to support the new staff position, and to seed the Public Lands Defense Fund.
2017 Outdoor Recreation Summit Names Keynote Speakers
Speakers include John Snyder, an outdoor recreation and economic development policy advisor with Washington’s governor Jay Inslee’s office, and Cailin O’Brien-Feeney, Local Recreation Advocacy Manager with the Outdoor Industry Association (OIA).
Smith Signs Olympic Medalist Gus Kenworthy To Ski Team
The British-born American freestyle skier has dominated the halfpipe, superpipe and slopestyle course for several seasons, earning him five X-Games medals.
Outdoor Retailer Considers Moving From Utah
Outdoor Retailer, in cooperation with Outdoor Industry Association (OIA) and Grassroots Outdoor Alliance, will solicit proposals for venue locations for shows and events scheduled for November 2018 and beyond.
Wolverine Appoints Todd Spaletto To Head Outdoor And Lifestyle Group
Wolverine World Wide Inc. appointed Todd Spaletto, former president of The North Face, to the position of president of the Wolverine Outdoor and Lifestyle Group and Jim Zwiers to the position of executive vice president.
