SGB Update Outdoor

Yue Yuen’s 2017 Earnings Dip

Yue Yuen Industrial (Holdings) Limited reported earnings in the year were slightly down despite a 7.6 percent gain in sales.

Navajo Incorporated Acquires Maxx HD Sunglasses

Navajo Incorporated, a provider of eyewear with the Piranha brand, announced that they have acquired Maxx HD Sunglasses, a Colorado-based national distributor of sports, motorsports and NCAA-licensed sunglasses.

Croakies To Sponsor GoPro Mountain Games

Croakies has reached an agreement with the Vail Valley Foundation to expand its sponsorship of the 2018 GoPro Mountain Games as Official Outdoor Retention Products Company for the event.

Katadyn Group Hires Global Head Of Digital

Katadyn Group welcomed Teresa Coryell House to the team as new global head of digital. Coryell House comes to Katadyn Group with over 20 years of experience in digital marketing and e-commerce with a number of notable brands, including Yoplait and Halo Top.

Dick’s CEO Pens Op-Ed Urging Congress To Act On Guns

In an op-ed in the Washington Post,  Ed Stack, CEO of Dick’s Sporting Goods, urged Congress to pass stricter gun laws. He wrote in part, “The majority of Americans are demanding that members of Congress take a stand and be brave enough to do their jobs.”

Uncharted Names Brad Drennan Director of Consumer Experience

Uncharted Supply Co., makers of full-package emergency preparedness systems, has named Brad Drennan as director of consumer experience, where he will use his experience in sales and customer-centric roles to further drive customer satisfaction and achieve brand goals for 2018.

Crocs Brings Back Drew Barrymore Campaign

The second year of the “Come As You Are” marketing campaign is led by a feature film-inspired musical starring a singing and dancing Drew Barrymore, with versions featuring the brand’s global celebrity cast.