SGB Update Outdoor
Accell North America Launches 2018 Consumer-Centric Omnichannel Strategy
The first tier enables an IBD to sign up as a preferred fulfiller, committing to zero inventory while a second tier offers a higher commitment, and is designed for IBD’s interested in flooring inventory.
Crazy Creek Launches College Brand Ambassador Program
Fresh off the their 30th Anniversary year, Crazy Creek, the camp accessories brand from Red Lodge, MO, has launched their first College Brand Ambassador program. The program is searching for 10 students based in the US who love to spend time outdoors, with others, and most of all – #sitthere.
North America’s Premier Mountain Lifestyle Festival Returns For 5th Successive Winter
Alpenglow Sports announced the fifth winter Alpenglow Mountain Festival, presented by Outdoor Research and DPS Skis.
The American Alpine Club Achieves New Benchmark with Over 20,000 Members
Record membership comes at a time when climbing is blossoming across the US, especially in urban areas and indoor climbing facilities.
Free People To Open In Burlington, VT
Free People will be opening a new 5,290 square foot store on January 26 in Burlington, VT.
Wolverine Brand Appoints VP of Product Management
Wolverine has appointed Rick Appelsies as vice president of product management for Wolverine footwear and apparel.
CamelBak and Primos Team Up on this Season of “TRUTH About Hunting”
Primos Hunting, the specialist in game calls and hunting accessories, announced CamelBak as an official partner for Primos’ award-winning “TRUTH About Hunting” television show. The partnership precedes CamelBak’s entrance into the hunt market.
DAC Expanding Presence in North America in 2018
DAC, a leader in the engineering and production of high performance aluminum tent poles based in Incheon, Korea, announced it will be expanding its sales, product development, and marketing operations in North America. Outdoor industry veterans Michael Glavin, Paul Svrcek and Tom Mendl have been brought in to lead the effort.
Earth Treks and Planet Granite Hire Robert Cohen As CEO
Earth Treks Climbing and Fitness and Planet Granite, which merged in November, appointed Robert Cohen as CEO. Cohen, the former vice president of global retail for Patagonia will be responsible for all aspects of the nine climbing, fitness and retail centers.
SSI Data Introduces Direct Integration Tool For CAM Commerce’s RetailSTAR POS System
SSI Data, in coordination with leading POS system vendor CAM Commerce Solutions, announced a direct connection tool for retailers utilizing the RetailSTAR POS point-of-sale software system. This tool is the latest addition to an ongoing SSI Data initiative to improve and simplify POS data reporting for partner retailers.
Wigwam Selects Inside|Out Communications
Wigwam Mills Inc., the family owned maker of premium, made-in-the-USA socks since 1905, announced that Colorado-based Inside|Out Communications will handle its global media and brand communications for the Peak 2 Pub, Rod & Rifle, Lifestyle/Classics and the all new Work Line categories.
Darby Communications Announces 2018 Stand Up Initiative Partners
In 2018 Darby will partner with several organizations from North Carolina, including Asheville GreenWorks, Friends of Big Ivy, MountainTrue and Friends of the Smokies, in an effort to heighten awareness and make lasting, positive impacts on the environment.
Amazon Names 20 “Finalist” Cities For Second Headquarters
Amazon announced it has chosen the following 20 metropolitan areas to potentially host HQ2, the company’s second headquarters in North America, as it moves to the next phase of the process.
Leatherman Tool Group Opens On-Site Health Clinic For Employees
Leatherman Tool Group has opened the CareHere Health & Wellness Center, a new on-site facility that will provide access to primary and preventive healthcare to Leatherman Tool Group employees and their dependents covered by the company’s health plan.
VF Corp. To Open Distribution Center In Jonestown, PA
VF Corp will open a new distribution center in Jonestown, Pa., in early 2019. VF is investing up to $52 million in the project and bringing more than 175 new full-time jobs to the area over the next three years.
