Salewa North America, which operates the Dynafit, Salewa, Wild Country and Pomoca brands in the United States and Canada, announced a transition in the company’s North American leadership. Dave Drulard was appointed as the new sales and marketing director of Salewa North America.
In this role, Drulard will further develop Salewa North America’s wholesale strategy, elevate the company’s brand presence across all specialty partners, continue to build a best-in-class customer service team and aggressively bolster digital marketing efforts.
Drulard has more than 17 years of experience across multiple parts of the outdoor industry, having worked in retail, wholesale, management and establishing go to market strategies. He has both hard and soft goods experience from his previous experience with The North Face, Black Diamond and most recently Patagonia, where he was managing REI as key account sales manager. Drulard’s sales portfolio is forecasted to bolster the momentum of Salewa North America’s ambitious growth and marketing goals, develop new B2B programs and continue to grow all four of the brands in North America.
“It is an honor to be joining the OberAlp team, and I can’t think of a better group of brands that fit with my background and personal passions,” declared Drulard. “I am eager to get started with this great team and help move the business forward in North America.”
In his new role, Drulard will oversee the rep teams and dealer relationships in the United States and Canada. These roles, along with Dave’s background in outdoor specialty retail, have all uniquely prepared him for this role here in Boulder, CO. When Drulard is not driving outdoor sales and unique marketing initiatives, you can find him skiing powder, riding singletrack or playing in the hills with his family.
Salewa North America (SNA), a subsidiary of the Oberalp Group, is a family-owned business with global operations, specializing in premium consumer products for mountain sports enthusiasts. Boulder-based SNA manages the USA/Canada sales, marketing, operations, distribution and customer service functions for the Salewa brand along with Dynafit (based in Munich, Germany), Pomoca (based in Aubonne, Switzerland) and Wild Country (based in Tideswell, U. K.)