SGB Update Outdoor

Yeti Coolers Ends Relationship With The NRA

Yeti Coolers has cut ties with the NRA Foundation, the NRA announced. Yeti called it an “outdated” discount program and asserted the NRA-ILA’s statement criticizing the company is incorrect.

OIA Announces Friend Of The Outdoor Industry Award

The Outdoor Industry Association (OIA) presented its Friend of the Outdoor Industry Award to Representative Elise Stefanik, Representative Erik Paulsen and Senator Jon Tester for their continued support of the outdoor recreation economy and key issues important to the outdoor industry.

Independent Lab Testing Gives LifeStraw High Marks

LifeStraw, which develops filtration and purification products for safe drinking water, announced that its water filtration products achieved a removal rate of 99.999 percent of microplastics from drinking water in independent lab testing.

Vail Resorts Sees Lift-Ticket Growth For Its Ski Season

Vail Resorts reported season-to-date total lift ticket revenue at the company’s North American mountain resorts, including an allocated portion of season pass revenue for each applicable period, was up 3.7 percent from the beginning of the ski season through April 15.