SGB Update Outdoor
Pirelli Names PR Agency Of Record in United States And Canada
Pirelli, the Italian tire manufacturer, hired Sasquatch Agency as the company’s public relations agency of record for all cycling products within the United States of America and Canada.
Mystery Ranch Introduces Inge Perkins Scholarship Fund
Mystery Ranch has established the Inge Perkins Scholarship Fund in memory of the deceased female rock climber.
High Sierra And Gregory See Gains In First Half
Samsonite International S.A. reported net sales on a currency-neutral basis at High Sierra grew 6.8 percent in the six months ended June 30 while sales of Gregory increased 1.9 percent.

Flowfold Hires Two New Sales Agencies
Portland, ME-based outdoor retail brand Flowfold has announced partnerships with two new sales agencies. Wasatch Reps will represent the Rocky Mountain Territory, including UT, WY, CO, and NM, and Everyday Adventure Reps (Bryan Duncan) will represent the Southwest Territory, including CA, AZ, and NV.
Kamik Survey: Children Spending 35 Percent Less Time Playing Freely Outside
Kamik, the Canadian footwear and apparel manufacturer, announced new survey result findings that indicate a significant decrease in outdoor play among children ages 3-12.
REI Co-Op Celebrates National Public Lands Day With Events Across Country
REI Co-op is celebrating National Public Lands Day with more than 75 events across the country to steward and raise awareness for public lands. From repairing local trails to beautifying parks to community celebrations, REI is inviting members of all ages and abilities to join in the effort. Events begin Sept. 22 and continue through the end of the month.

Outdoor Recreation A Large And Growing Percentage Of U.S. Economy
Outdoor recreation accounts for 2.2 percent of the U.S. gross domestic product (GDP), according to the final report by the Bureau of Economic Analysis (BEA) on the outputs from outdoor recreation. The final report also found that outdoor recreation contributes over $734 billion to total U.S. gross output, which is the total value of domestic goods and service produced by an industry.
BRAIN Appoints New Editor In Chief
Bicycle Retailer & Industry News (BRAIN) promoted Steve Frothingham to editor in chief of the magazine and website.
Ski Magazine Debuts Resorts Of The Year Issue
Ski Magazine awarded highest honors to Aspen Snowmass, CO, and Smugglers’ Notch, VT, with the debut of the company’s Resorts of the Year issue.
MSR Renews Partnership With American Alpine Club
Mountain Safety Research (MSR) extended the company’s partnership with the American Club and the club’s Craggin’ Classic Series, the national grassroots climbing festival, for the third year in a row.
Farm to Feet Releases Second American Made Video
Farm to Feet released the company’s second film in its American Made video series which brings the personalities profiled on Farm to Feet’s packaging to life.

Response to Walmart: Grassroots Outdoor Alliance Pens Open Letter
In an open letter to the outdoor industry, Grassroots Outdoor Alliance president, Rich Hill, addressed the organization’s concerns about the launch of Walmart’s premium outdoor platform. Hill called on the industry to “communicate openly, work together and resist the easy temptations of short-term thinking.”
OIA Reacts To Tariff News
Rich Harper of the Outdoor Industry Association issued a statement regarding President Trump’s decision to impose $200 billion in tariffs on Chinese imports.
REI Co-Op To Open Store In Vernon Hills, IL
Outdoor co-op REI will be officially open for business in Vernon Hills, IL, on September 28 in the Mellody Farm shopping center at 901 North Milwaukee Avenue.

VF Corp. Selects Denver’s Lower Downtown District For New Global Headquarters
VF Corp. on Tuesday announced that the company has selected 1551 Wewatta Street in Denver’s Lower Downtown (LoDo) district for the company’s new global headquarters.