Pirelli, the Italian tire manufacturer, hired Sasquatch Agency as the company’s public relations agency of record for all cycling products within the United States of America and Canada.

This is an extension of its partnership with Vitamina C, the global PR agency of record for Pirelli for their range of bike-dedicated tires. In 2017, Pirelli appointed Vitamina C as the PR agency for the European territory, and as of September 2018, Pirelli extended the PR services of Vitamina C to USA and Canada. Vitamina C appoints Sasquatch Agency to lead and execute the USA and Canada public relations in parallel with their efforts in Europe. Both Vitamina C and Sasquatch Agency will work together to support Pirelli cycling tires across Europe and North America. The Pirelli account will be led by Seth Beiden of Sasquatch Agency, an industry veteran with more than a decade of cycling public relations experience.

“Working with Pirelli is a dream come true,” said Beiden. “I am an avid cyclist and truly appreciate the safety and speed a premium tire can bring to my rides. Knowing I have Pirelli tires on my bikes, with Formula 1 proven quality, gives me the confidence to ride harder and faster with greater control.”

Sasquatch Agency is a full-service advertising firm founded in 1995 and based in Portland, OR. The company specializes in outdoor products and services, travel and tourism and food and beverage industries.