SGB Update Outdoor
SIA Hires Meteorite PR As Public Relations Agency Of Record
Effective Tuesday, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association.

Amer Sports Gets Takeout Bid From Anta
Amer Sports confirmed that the company received an indication of interest in an all-cash buyout from a consortium consisting of Chinese sports shoe company Anta and FountainVest Partners, a Hong Kong private equity group. The offer values Amer Sports at more than €4.6 billion ($5.3 bn).
Camping World Plans Co-Branded SuperCenter In Greenville
Camping World Holdings Inc.announced that the Overton’s showroom, located 111 Red Banks Road in North Carolina, will continue to operate with a multi-branded offering showcasing Overton’s water sport products, Gander Outdoors and Camping World products and services for the outdoor enthusiast in addition to Gander RV Sales.
Lem Helmets Appoints General Manager
Lem Helmets, the inclusive cycling helmet brand, named industry veteran Michael Grim as general manager. He was most recently director: helmets & accessories business unit at Specialized Bicycle Components.
Dick’s Sets Grand Opening For Four Stores
Dick’s Sporting Goods will be opening four new Dick’s Sporting Goods stores in September. The stores are in Sarasota, FL; North Port, FL; Tucson, AZ and Schererville, IN.

China Vows Retaliation If Trump Adds More Tariffs
China said Monday it would retaliate against the U.S. if President Donald Trump imposes more tariffs on Chinese goods, further escalating the global trade war between the two nations.
Surf Technicians Hires Veteran Sales Rep For Florida
Surf Technicians LLC. welcomed Mark Mertens to the team, Mertens will be focused on the state of Florida and will be the lead sales rep for all Surf and Stand Up Paddle product lines under the Surftech and NSP brands.
Alterra Mountain Acquires Crystal Mountain Resort
Alterra Mountain Company announced that the company has entered into an agreement to purchase Crystal Mountain Resort in Washington.
OIA Names State And Local Policy Director
The Outdoor Industry Association (OIA) announced that David Weinstein will lead close-to-home recreation advocacy as the company’s state and local policy director.

Amer Sports Puts Mavic Under Strategic Review
Amer Sports Corp. said the company has decided to place the Mavic cycling business under strategic review as part of an update on the company’s business strategy.
Inaugural Outdoor Retailer Innovation Awards Announces Call For Entries
Outdoor Retailer will recognize innovation and achievements in the outdoor industry with the debut of the Outdoor Retailer Innovation Awards. Winners will be determined by a panel of judges and celebrated at a live awards show.
ISA TanTec Participates In “Tannery 2030” Conference
ISA TanTec said the “Tannery 2030” conference took place in Shanghai, China last week. The Conference focused on the future direction of the leather industry, featured presentations from experts across the whole leather supply chain ranging from traders, tanners, chemical/machinery suppliers to representatives of brands and retailers.

Columbia Sportswear Hires Advertising Agency
Columbia Sportswear selected McCann Worldgroup as the company’s global agency of record for marketing services for the Columbia brand.
Maloja Becomes Official Outfitter Of The U.S. Biathlon Team
Maloja signed a four-year agreement as the Official Outfitter of the U.S. Biathlon Team.

Decathlon To Open First First Full-Scale Store In U.S.
Decathlon, the largest sporting goods retailer, announced plans to open the company’s first major store in the Bay Area. Located at 3938 Horton Street in the East Bay Bridge shopping center in Emeryville, CA, the 47,000-square-foot store is scheduled to open in spring 2019.