SGB Update Outdoor

Surftech Taps Industry Veteran Andy Barnett for General Manager Role
Barnett brings over 10 years of experience from his previous roles at Lost Surfboards, where he initially served as CFO before transitioning to general manager.

Salomon Appoints Nike Vet as Global Brand Creative Director
As Global Creative Director at Salomon, At the core of all Align product is its insole technologyacross all consumer touchpoints, platforms, channels, and regions.

U.S. Consumer Confidence Down Again in March as Forward Outlook Crashes
The Present Situation Index, based on consumers’ assessment of current business and labor market conditions, decreased 3.6 points to 134.5, a solid score, but the Expectations Index, measuring a six-month outlook, fell to 65.2, the lowest level in 12 years.

Sierra-at-Tahoe Appoints Director of Sales and Marketing
Susan Sherman first joined Sierra-at-Tahoe as the Content and Communications manager in 2018 and served through the start of the pandemic. She then moved to Utah and assumed a similar role at Snowbird.

Ombraz to Open First Pop-Up in Boulder
The direct-to-consumer venue will showcase the brand’s lineup of six armless sunglasses and limited-edition colorways available in-shop during the event that runs from April 4 to June 30.

Macy’s Names Senior VP & General Merchandising Manager, Men’s and Kids’
Daniel Leppo most recently served as Bloomingdale’s senior vice president and general merchandising manager, overseeing Cosmetics, Menswear, Children’s, and Home. Leppo started his career at Bloomingdale’s as an intern and was part of the executive training program.

L.L.Bean is Heading to Florida!
The 17,000-square-foot store will be located at the University Town Center in Sarasota near UTC’s Target, Best Buy and Old Navy. The new Bean location was previously a Bed Bath & Beyond.

Thor Industries Rolls Heartland RV Under Jayco, Inc. Umbrella
The owner of the Airstream, CrossDoads, CruiserRV, Dutchman, Enter, Heartland RV, Highland Ridge RV, Jayco, Keystone, KZ, Starcraft, Thor, Tiffen and Venture RV brands, will make the organizational change over the coming months.

KMD Brands Appoints Nike Vet Ashley Reade as Rip Curl CEO
Ashley Reade will join the Australian surf brand in the coming months from Nike, where he is currently the vice president and general manager of Nike Pacific, responsible for growing the region to an AU$1 billion business.

Haro Bicycles Makes Key Leadership Moves
Colin Varanyak was named director of product development and marketing, Ty Buckenberger will now lead engineering and technical development and Olympic champion Lasse Norman Leth is stepping into an expanded role as director of product marketing for road categories.

Recall: Kimpex Snowmobile Ski Kits and Adaptor Kits
Kimpex has voluntarily recalled Rush and Kimpex Arrow II Ski Kits and Kimpex Rush and Kimpex Arrow II adaptor kits. The recalled kits replaced the skis on snowmobiles.

Recall: Ski-Doo and Lynx Snowmobiles
BRP has voluntarily recalled certain Model Year 2025 Ski-Doo and Lynx snowmobiles equipped with a 600R E-TEC, an 850 E-TEC or an 850 E-TEC Turbo R engine

U.S. Ski & Snowboard Taps J.Crew to Develop Lifestyle Apparel Collections
The company said the product collections will feature signature J.Crew categories reimagined through an aspirational ski lens, inspired by vintage ski logos and archival Olympic patches.

Authentic Brands Group Appoints Former Disney Exec as EVP, Head of India
Sanjeet Mehta will oversee the company’s strategy in India, focusing on expanding brand presence, forging strategic partnerships and driving revenue growth, working with Henry Stupp, regional president of the EMEIA.

National Ski & Snowboard Retailers Association Appoints New Board Members
The NSSRA has appointed Robb Shepherd as Board chair, Jon Morrill as vice chair and Stefan Hausberger as secretary/treasurer at its Board of Directors meeting on March 18, 2025, serving two-year terms ending in January 2027.