SGB Update Outdoor

Study: Air Pollution Impacting U.S. National Park Visitation

More than 300 million visitors travel to U.S. national parks every year to experience America’s iconic landscapes. But poor air quality in parks may negatively affect visitation, according to a study published in Science Advances by researchers from Iowa State University and Cornell University.

CamelBak Appoints Greg Williamson As President

CamelBak has appointed Greg Williamson as president of the company, effective July 16. Williamson has experience in consumer products and large global brands, specifically in strategy and product development, channel marketing and brand building and international markets.

La Sportiva Appoints Director Of Sales

La Sportiva announced the hiring of Wes Green as director of sales. Replacing long time sales leader Mark Day, who has retired, Green joins the brand from Big Agnes.

Yaktrax Opens Application for 2018-19 Ambassador Team

Yaktrax, the snow and ice traction brand, has opened the application portal for the company’s 2018-19 influencer team, #YakPak. Team members will represent Yaktrax as brand ambassadors to help grow awareness and create meaningful content for the brand from October 2018 through March 2019.

EMS/Bob’s Logs Loss For Sports Direct In Fiscal 2018

Sports Direct Inc. said Bob’s Stores and Eastern Mountain Sports, acquired in bankruptcy proceedings in May 2017, showed £9.2 million ($11.9 mm) in trading losses in the company’s fiscal year ended April 29.

Wolverine World Wide’s Debt Ratings Upgraded

“The upgrade reflects our expectation for continued improvement in operating performance and credit metrics over the next 12-18 months,” said Moody’s Lead Apparel Analyst Mike Zuccaro.

Body Glove Signs Chris Bertish

Body Glove International, a leading watersports and outdoor active brand since 1953, announced the signing of legendary athlete, speaker and philanthropist Chris Bertish as an official ambassador.

SylvanSport Continues Advocacy For Growth Of Outdoor Industry

SylvanSport CEO Thomas Dempsey worked closely with state officials, other North Carolina outdoor industry members and the North Carolina Outdoor Recreation Industry Office to host delegates from all 11 states with Outdoor Recreation Industry Offices last week in Asheville, NC.