SGB Update Outdoor

VF Appoints New President, The North Face

VF Corp. appointed Steve Murray, global brand president, The North Face. Previously VF’s president of the Americas Region, Murray replaces Arne Arens, who has stepped down to pursue other opportunities outside of VF.

Blain’s Farm & Fleet Opens In Standale, MI

Located in the Standale Shopping District next to Meijer at the corner of Wilson Ave and Lake Michigan Ave, the 106,000-square-foot store marks the fifth Blain’s Farm & Fleet location in Michigan.

FSSC Hires U.S. Rockies Sales Lead

Faction Skis and FW Apparel parent Full Stack Supply Co. (FSSC) appointed Halsey Landon as U.S. Rockies sales lead effective immediately.

Benchmade Knives Names CEO and President

Benchmade Knives announced that its current President, Jon deAsis, has assumed the role as President & CEO effective immediately, replacing Roberta deAsis who filled the role after the sudden passing of her husband and founder, Les deAsis.

L.L.Bean Expands Wholesale Push To Zappos

L.L.Bean has added Zappos as a wholesale partner. In mid-July, L.L.Bean marked its first foray into wholesale in the U.S. with distribution deals formed with Nordstrom, Staples and Scheels.

Hydro Flask Returns To Growth In Second Quarter

Helen of Troy Limited reported sales in its Housewares segment, which includes Hydro Flask and OXO, increased 20.3 percent in the second quarter ended August 31 to $167.9 million. The gains primarily reflected higher demand for OXO brand products as consumers spent more time at home cooking, cleaning, organizing and pantry loading in response to COVID-19 and an increase in online sales for both OXO and Hydro Flask.

Dick’s SG To Increase Holiday Hires

Dick’s Sporting Goods plans to hire up to 9,000 holiday workers, 1,000 more than last year to support expected continued strength in online orders for curbside or in-store pickups amid the pandemic.