SGB Update Outdoor

Big Agnes Restructures Canadian Sales Force

Big Agnes Inc. has hired Matt McCormick, Jean-Pierre Ouellet and their newly formed agency Authentik Sales to represent the brand in Eastern Canada. They have also hired longtime reps Rob Cairns, Joni Collett and their agency Carpe Diem Marketing Concepts Ltd (CDMC Sales) in Western Canada.

Ski Industry Urges Support Of Restart Act

A letter signed by over 100 winter outdoor industry companies, including REI, Burton, Spyder, Aspen Skiing Co. and K2, sent to the leaders of U.S. Congress urges the federal government step in and provide additional long-term support for the ski industry’s small and medium-sized businesses in the next round of stimulus funding.

WFSGI July Survey Finds Some Optimism Amid Pandemic

The July Edition of the COVID-19 Impact Survey from the World Federation of the Sporting Goods Industry (WFSGI) finds that COVID-19 is forecast to impact 86 percent of survey respondent’s business, slightly more compared to last month. But the survey indicated some optimism going forward.

Christy Sports Hires VP Of Digital

Christy Sports LLC has hired Harvey Bierman as their new VP of digital. In this newly created role, Bierman will lead the development and acceleration of e-commerce and digital marketing to enable the company’s growth strategy.

GoPro’s Q2 Revenues Drop 54 Percent

GoPro reported sales fell 54.1 percent in the second quarter ended June 30 to $134.2 million from $292.4 million a year ago. However, the camera maker said revenues improved on a sequential basis and its shift to a more direct-to-consumer business is starting to pay off.

Unifi Posts Loss In Q4

Unifi Inc. reported sales fell 52.1 percent in its fiscal fourth quarter ended June 28 although monthly sales have improved sequentially throughout the period. The fiber manufacturer lost $20.2 million in the period.

Yeti Belts Out 7 Percent Revenue Gain In Q2

Yeti Holdings Inc. reported adjusted net income increased 40 percent on a 6 percent revenue gain. A 61 percent jump in its direct-to-consumer business offset a 24 percent drop in wholesale.