SGB Update Outdoor
VF Corp Appoints CFO
VF Corp. announced that it has appointed Matt Puckett to the position of executive vice president and chief financial officer. He was formerly VF’s VP, global financial planning & analysis.
U.S. Consumers Struggling To ‘Go Green’
A new Oracle Utilities survey shows that U.S. consumers are eager to ‘go green,’ but don’t necessarily know where to start. Nearly half (45 percent) of respondents said fighting climate change is personally important, but 39 percent of respondents surveyed have never even heard the word ‘decarbonization’ and 67 percent have no, or only a vague, idea where their carbon dioxide (CO2) emissions come from.
Helly Hansen CEO Paul Stoneham To Step Down
Paul Stoneham is to step down as CEO of Helly Hansen after six years at the helm of the technical outdoor brand. He will remain in his role until a new CEO is appointed and a handover period has occurred.
The National Forest Foundation Appoints New Chairman
The National Forest Foundation (NFF) appointed Rob Leary as its new Chair of the Board, effective April 10.
Blackbird Products Announces New Team Additions
Blackbird Products Group, LLC, doing business as Mammoth Coolers, welcomed David McHan as VP of product development and sourcing, and Cody McHan as digital media specialist.
LEKI Owner, Waltraud Lenhart, Passes Away
Waltraud Lenhart, owner and managing partner of LEKI, unexpectedly passed away after a short and serious illness. She was 64 years young.
Amer Sports’ Debt Ratings Outlook Raised On Potential Recovery
Moody’s Investors Service changed to stable from negative the outlook on the debt ratings of Amer Sports Holding on its expectations that sales and earnings will recover this year after both declined in 2020 due to the pandemic.
Oberalp North America Announces Promotions From Within The Organization
Oberalp North America has promoted from within for key management roles.
Camping World Makes VP Appointments
Camping World Holdings Inc. appointed Elizabeth Garry as VP, e-commerce and Jessica Wegner as VP, customer loyalty and membership.
Mammut Sees 27 Percent Growth In First Quarter
The Conzzeta Group, based in Zurich, reported sales in its Outdoor segment, which consists of the Mammut brand, rose 26.9 percent on a reported basis and 28.2 percent on a currency-neutral basis in the first quarter ended March 31.
Birkenstock Assigned Preliminary ‘B’ Rating From S&P Following L Catterton Acquisition
S&P Global Ratings assigned a preliminary ‘B’ ratings on Birkenstock group’s senior debt rating following L Catterton’s announced plans to acquire a majority stake in the Germany-based footwear maker. The outlook is stable.
Pure Fishing Closes Purchase Of Plano Synergy, Sells Plano’s Accessories Brands To GSM Outdoors
Pure Fishing Inc. announced the close of its purchase of Plano Synergy Holdings Inc. As part of the closing of this purchase, Pure Fishing also announced it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors.
Birkenstock Opens Store In Brooklyn
Birkenstock opened a store in the Williamsburg section of Brooklyn. The Brooklyn store follows the successful openings of the brand’s first two U.S. company-owned retail stores in the SoHo neighborhood of New York City and in Venice Beach, CA.
Mountain Hardwear Names Director Of Marketing
Mountain Hardwear named Matt Burbach director of marketing. Most recently, Burbach served as the director of marketing content & creative for the brand.
Western Mountain Destinations With Strong Bookings And Rates
With just weeks to go in the six months of the winter ski season, western mountain resorts have been capitalizing on incremental fill in the final two months of the season to boost occupancy and revenue that brought some much-needed recovery to participating resorts in 18 mountain destinations spread across eight western state, according to the most recent Mountain Market Briefing distributed by DestiMetrics.
