SGB Update Outdoor

TrainerRoad Announces New Hires; Opens New Office
Cycling training platform TrainerRoad announced the hiring of Madelein Van Zyl as its new chief financial officer, Stephanie Simons as vice president of engineering and the opening of an international office in Stellenbosch, South Africa.

Backcountry To Open First East Coast Store
Backcountry.com has signed an 11,600-square-foot lease to become the anchor tenant at Collection 14, a $130 million, mixed-use redevelopment of the former Martha’s Table headquarters in Washington, D.C.

Boardriders Appoints New EMEA President
Boardriders has named Nicolas Foulet as its EMEA president. Foulet has spent 20 years at Boardriders, which owns Quiksilver, Roxy, Billabong, RVCA, DC Shoes, Element and Von Zipper.

Primus, Brunton Retain Southeast Rep Coverage
The Brunton Group has retained Awesome Outdoors Group as its Southeast U.S. sales agency representing the Primus and Brunton brands in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and West Virginia.

Rossignol Appoints VP Of Sales North America
Rossignol Group North America announced the immediate appointment of Chris Horan as senior vice president of sales, Winter Sports Equipment. He previously headed Rossignol Group Canada.

Camping World Partners With Major League Baseball
Camping World said its Good Sam services segment has entered into an agreement with Major League Baseball to be the presenting partner for the 2021 American League Division Series (ALDS) and the 2021 National League Division Series (NLDS).

Ororo Becomes Official Heated Apparel Of The Green Bay Packers
Ororo Heated Apparel, based in Las Vegas, announced a new sponsorship with the Green Bay Packers, becoming the team’s first official heated apparel partner.

Sportsman’s Warehouse’s CFO To Depart
Sportsman’s Warehouse Holdings Inc., which agreed in January to be acquired by Bass Pro, said in a regulatory filing that its CFO, Robert Julian, had notified the company that he plans to resign, effective October 1, 2021.

Kathmandu’s Sales Expand 15 Percent In Fiscal Year
Kathmandu Holdings Ltd. reported sales rose 15.1 percent in the fiscal year ended July 31. Strong performances were seen from Rip Curl and Oboz, driven by participation growth in surfing and hiking. The Kathmandu chain was impacted by COVID-related travel restrictions.

Black Diamond Announces Key Promotions To Its Senior Leadership Team
Black Diamond Equipment announced key promotions to its senior leadership team in its sales and operations divisions.

Amer Sports Announces Retirement Of Salomon VP / Atomic GM
Amer Sports announced that Mike Adams is retiring after 45 years in the snowsports industry and more than 25 years with Amer Sports.

Weinberg Capital Group Acquires Drake Waterfowl Systems
Weinberg Capital Group announced the acquisition of Drake Waterfowl Systems, the maker of hunting, fishing and casual apparel under the Drake brand name.

Emerald Provides News On Recently Traded Events
Emerald Holding Inc. announced that its traded in-person events led to an increase in customer loyalty.
Camp NYC Hires New Marketing Chief
The family-focused retail and experiential startup Camp NYC has hired Chris Spadaccini as chief marketing officer.
Brompton Bicycle Appoints President, North America
Brompton appointed Juliet Scott-Croxford as president, North America.