SGB Update Outdoor

NRF: Consumer Spending Not Unraveling; Retail Sales Growth to Continue in 2025
The association’s 2025 sales forecast compares with 3.6 percent annual sales growth to $5.29 trillion dollars in 2024. This year’s forecast also aligns with the 10-year pre-pandemic average annual sales growth of 3.6 percent.

Blenders Eyewear Appoints Industry Vet as New CEO
Jack Gray brings nearly two decades of building and scaling global brands, including at Adidas, to the West Coast manufacturerer of men’s and women’s sunglasses and snow goggles.

Lazydays RV Posts Revenue Decline and Wider Loss in 2024; Divests More Locations
Lazydays has signed a Letter of Intent with General RV Center to divest three stores from the company’s footprint in Ft. Pierce, FL; Longmont, CO; and Mesa, AZ.

Hest Taps Darrin Haugen as VP of Product, Boasts Growth Numbers
The company said Haugen has a tenured background in product development in the outdoor and ski markets, most recently in senior product development roles at Peak Ski Company and Sitka Gear.

Off Season Apparel Brand Names Fanatics and NBA Veteran Exec as President
U.S. luxury sportswear brand Off Season, launched in collaboration with Fanatics and the NFL in January 2025, has appointed Victoria Picca as president.

Perfect Moment Closes on $6.4 Million Private Placement Funding
The 1,723,989 shares of Series AA Convertible Preferred Stock are convertible into shares of common stock at a fixed price of $1.1601 per common share. Participants in the offering include Max Gottschalk, co-founder and chairman of Perfect Moment, who invested $2.0 million.

Macy’s Advances “Bold New Chapter”; Appoints New Finance Head
Capri Holdings’ finance and operations head, Thomas J. Edwards, will become chief operating officer and chief financial officer at Macy’s, Inc., effective June 22.

BRP Inc. and Bryton Marine Group Ink Deal for Alumacraft Divesture
BRP earlier this week reported the sale of its Telwater business, which includes the Quintrex, Stacer and Savage brands. BRP plans to sell its Marine businesses to double down on its core Powersports activities.
Sportsman’s Warehouse Swings to Adjusted Net Profit in Q4 on Flattish Comp Sales
On a comparable 13-week basis, fourth-quarter net sales decreased 0.9 percent compared with the fourth quarter of fiscal 2023. Same-store sales declined 0.5 percent year-over-year on a 13-week comparable basis.

Birkenstock Opens Tenth U.S. Retail Store in Nashville, TN
Birkenstock Nashville, located at 2212 12th Avenue South, hosted an opening event on March 27. Birkenstock created a campaign that spotlights the locals who shape the city’s culture and long-time Birkenstock wearers, captured by photographer Cristina Fisher.

Celsius Holdings Completes Acquisition of Alani Nu
The acquisition, for $1.8 billion, includes $150 million in tax assets for a net purchase price of $1.65 billion, comprised of a mix of cash and stock.

Report: Taking a Global Pulse on Shopping with a Sustainable Mindset
To better understand the consumer perspective, Blue Yonder’s fourth annual Consumer Sustainability Survey surveyed more than 5,000 consumers across Australia and New Zealand (ANZ), France, Germany, U.K., and U.S. on their sustainable shopping opinions and behaviors.

REI Co-op Names New Chief Merchant with Diverse Big Box Background
REI said Kristin Shane brings extensive experience across diverse consumer product and retail businesses, including The Guitar Center, PetSmart and Target.

Rural King Opens New Store in Alabama
Rural King has grown to over 130 stores in fourteen states, providing a broad range of essential goods, food, feed, seed, and other farm and home necessities to communities it serves throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.

Dakine Appoints Grégoire Tulasne as European Sales Manager
Tulasne brings a wealth of experience in the Action Sports industry, having launched Nike ACG, sb and 6.0 and having been the sales director for Volcom in France.