SGB Update Outdoor
K2-MDV Holdings To Become “Elevate Outdoor Collective”
K2-MDV Holdings announced effective immediately Elevate Outdoor Collective is the new name for the parent company of all K2 Sports and MDV brands, including K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.
Krimson Klover Promotes Dumont To VP Sales
Krimson Klover announced it promoted Victoire Dumont to the newly created vice president of sales position.
Gore-Tex Launches Outerwear On Demand
Gore-Tex has launched a performance apparel rental program. The company’s Outerwear on Demand service offers customers in North America a rental option for its snowsports apparel at 15 resorts and retail locations.
Jack Wolfskin Appoints General Manager, China
Jack Wolfskin has appointed Matthew Jung as general manager, China, effective February 9, 2022.
Blue Water Acquires Yogi Bear’s Jellystone Park In Kentucky
Blue Water, a Maryland-based company, specializing in the development and management of campgrounds, hotels, and attractions, announced it had acquired Yogi Bear’s Jellystone Park at Mammoth Cave in Kentucky to continue its partnership with the Jellystone Park brand.
Chamois Butt’r Expands Management Team
Chamois Butt’r announced it is growing its Kansas City office with Aaron Apel, who joins its operations team reporting directly to company COO Curt Shelman.
Solo Brands Announces CFO Transition Plan
Solo Brands, Inc. announced that Chief Financial Officer Sam Simmons would begin transitioning from Solo Brands this year. Simmons will remain in the role until a successor is named and then support the transition.
USA Surfing Names Interim CEO
USA Surfing appointed Brandon Lowery as interim CEO, replacing Greg Cruse.
Costco Appoints President And COO
Costco has named Ron Vachris as president and chief operating officer, according to a regulatory filing He has also joined Costco’s Board of Directors.
Salt Life Opens Store In Sarasota
Delta Apparel, Inc. announced it had opened a retail store for its Salt Life brand in Sarasota, FL. The store marks the company’s ninth in the state and fifteenth in the country.

Kohl’s Takes ‘Poison Pill’ To Thwart Hostile Takeover
Kohl’s said recent takeover offers undervalue its business in light of future growth and cash flow generation, following a review by independent financial advisors. The retailer also has adopted a shareholder rights plan, otherwise known as a “poison pill,” in order to avert a hostile takeover. The plan is effective immediately and expires in February 2023.
Johnson Outdoors Reports 7 Percent Q1 Revenue Decline
Johnson Outdoors reported sales in the fiscal first quarter ending December 31 declined 7 percent to $153.5 million compared to the prior year’s record-high first fiscal quarter. The quarter’s net sales are 20 percent above the pre-pandemic December 2019 quarter’s net sales.

GoPro’s Q4 Revenues Expand 8 Percent
Profits at GoPro Inc. increased 8.2 percent in the fourth quarter on a 9 percent revenue gain.

Deckers Brands Raises Full-Year Guidance
Deckers Brands raised its outlook for its fiscal year ended March 31 after reporting third-quarter earnings topped Wall Street estimates. Sales were in line with estimates. Ugg’s sales in the third quarter increased 7.9 percent while Hoka One One’s grew 30.3 percent.
Arc’teryx Names Chief Financial Officer
Arc’teryx announced that Chris Tham was appointed its Chief Financial Officer, a newly-created role, reporting to CEO Stuart Haselden, effective February 21.