SGB Update Outdoor

JD.com Partners With Shopify
Chinese online retailer JD.com announced it had formed a strategic partnership with Ottawa-based Shopify to help U.S. merchants sell their products in Mainland China. The partnership marks a step up in the China expansion for Shopify and is another in JDs internationalization trajectory.
Atomic Appoints Creative Director, Freeride And Freeski
Atomic has hired freeskier and artist, Chris Benchetler, as creative director, Freeride and Freeski. In this role, he is responsible for visuals, creative and design for the brand’s global freeride and freeski products.
Trango Climbing Hires Director Of Product
Trango announced Ty Foose as their new director of product. As one of the original founders of the climbing hold brand eGrips, acquired by Trango in 2002, Foose’s experience will be vital as the brand continues to expand innovation upon all product ranges from sport, trad, gym, bouldering, to alpine climbing.
GOA Report: 2021 Growth At Specialty Independent Outdoor Retail
GOA released sales data showing an uptick in holiday season sales and a record-setting two years of sales increases.

SRAM Acquires Hammerhead
SRAM announced Wednesday the acquisition of Hammerhead which makes the Karoo 2 GPS cycle computer.
Women’s Sports Foundation Welcomes New President And Board Of Trustees Chair
The Women’s Sports Foundation (WSF) welcomed Olympic and World Champion in ice hockey and New Jersey Devils (NHL) Manager, Player Development Meghan Duggan as its new President, and Executive Director of the Ivy League Robin Harris as its Board of Trustees Chair.
HEST Announces Team Growth
HEST, the manufacturer of outdoor sleep products, announced three new hires—Frank Pet, chief financial officer; John Maguire, digital marketing manager; and Jeff Krahenbuhl, sales director.

Kent Watersports Rebrands To Kent Outdoors, Acquires BOTE And Kona Bicycles
Seawall Capital, the private equity owner of Kent Watersports, announced the company’s rebranding to Kent Outdoors and the acquisition of BOTE and Kona Bicycles. It said the rebranding and acquisitions would help the company better serve America’s growing interest in the great outdoors on and off the water.

Dick’s SG Closes $1.5 Billion Debt Sale
Dick’s Sporting Goods, Inc. announced the closing on January 14, 2022, of its previously announced offering of $750 million of 3.15 percent senior notes due in 2032 and $750 million of 4.1 percent senior notes due 2052.

Sportsman’s Warehouse’s Reports Flat Sales Over Holiday Period
Sportsman’s Warehouse, Inc. reported net sales in the eight weeks ended December 25 were $299.6 million, which was flat versus the comparable eight weeks of fiscal year 2020. Compared to the same eight-week period of fiscal year 2019, net sales increased 59.3 percent from $188.1 million.
Simms Promotes From Within To Leadership Team
Simms Fishing Products announced promotions from within to its leadership team.

Kohl’s Reaffirms Strategic Progress Following Activists Calls For Sale
Kohl’s responded to a call by Activist Investor Macellum Advisors to explore strategic options, including a sale, by reporting that its recent results showed the retailer is making strong progress with its transformation plan and that it’s open to further discussions with Macellum.
Clarus Appoints General Manager Of Rhino Rack USA
Clarus Corporation appointed Greg Heichelbech to the new role of general manager of Rhino Rack USA.
TheDrop Taps Nike Veteran To Lead Global Merchandising
TheDrop.com, a streetwear and sneaker online marketplace, announced that Scott Keating has joined the company’s management team as chief merchandising officer. He was most recently global sales and brand director for Nike SB.
Grundéns Expands Partnership With Major League Fishing
Grundéns renewed and expanded its sponsorship of Major League Fishing.