Sellmark Corp, the maker of optics and other hunting accessories, named Darrell Mitchell president.

Mitchell brings more than 20 years of planning and operations experience, including executive and leadership positions. He joined Sellmark in April 2021 as vice president of operations. Before joining Sellmark, Mitchell was vice president of operations for Steeltex Fabrications, later purchased by Utex Industries, for the past 12 years.

“Sellmark Corporation is dedicated to providing the highest quality products to our customers and being an industry leader in the outdoors space,” said James Sellers, CEO, Sellmark Corporation. “Darrell brings a wealth of operations, system management and leadership experience. We are excited to have Darrell step into this role during such an integral time of growth and development.”

Sellmark manufactures night vision, laser sights, boresights, thermal scopes, tactical rifle scopes, red dot sights, hunting scopes, shooting rests, and law enforcement products. Brands include Sightmark, Pulsar, Firefield, Kopfjäger, and BulletSafe.