SGB Update Outdoor
Katie O’Donohue Re-Joins SGB Media As Associate Publisher
SGB Media, LLC has announced that Katie O’Donohue has joined the company as Associate Publisher, effective immediately.
Winnebago Industries Sets 2025 Strategic Plan Targets
Winnebago Industries President and Chief Executive Officer Michael Happe and other company leadership team members provided its 2025 strategic plan targets during its Investor Day meeting and an overview of its long-term strategies, business updates and perspective on the outdoor lifestyle industry.
Snow Peak Opens First Shop-in-Shop In Costa Mesa, CA
Snow Peak, the Japanese outdoor lifestyle brand, opened its first shop-in-shop in the U.S., partnering with Costa Mesa, CA-based retailer Seed People’s Market, the outdoor retailer representing over 500 eco-conscious brands.
Hurley To Open 10 Stores In 2023
Hurley expanded its U.S. store count to 40 and its global footprint to 50 since being acquired in 2019 by Bluestar Alliance, LLC from Nike, Inc. In 2023, Hurley said it plans to add another ten stores worldwide.
Winnebago To Establish Research And Development Facility
Winnebago Industries, Inc. is developing a new facility with expanded resources dedicated to innovating technologies for the recreational vehicle and marine industries.
Dick’s SG Supply Chain Chief Retires
Dick’s Sporting Goods said in a regulatory filing that Donald J. Germano, EVP, stores and supply chain, retired from his position.
Red Arrow Weapons Promotes Marketing Director
Red Arrow Weapons promoted Danny Reed to marketing director and brand manager.
Academy Sports To Open Two Stores In West Virginia And Florida
Academy Sports + Outdoors is opening new stores in Barboursville, WV and Tampa Bay, FL, with grand opening events held from November 18 to November 20.
Timberland Names VP Marketing, Americas
Timberland named Ezra Martin as VP of marketing, Americas. He was most recently global VP of marketing for the Lab Series men’s skincare brand at Estee Lauder.
Dick’s Sporting Goods Hires Private Label Chief
Dick’s Sporting Goods hired Chad Kessler as EVP of vertical brands, its private label business. He will lead strategy, management and execution for the retailer’s vertical brands, including soft lines Calia, DSG and Alpine as well as the company’s hardline businesses.

Ammo Cuts Outlook On Soft Second Quarter
Ammo Inc. slashed its guidance for its fiscal year while reporting a small loss in the second quarter ended September 30 on a 21 percent revenue decline.
Lululemon Adds Board Member
Lululemon Athletica, Inc. said Isabel Ge Mahe had joined its Board of Directors, effective immediately. Ge Mahe is vice president and managing director of Greater China for Apple.
The Leisure Collective Hires VP Of Sales, Eyewear Division, Americas
The Leisure Collective, Inc., distributor of Creatures of Leisure, Otis Eyewear and Sito Shades, hired Scott Oliver as vice president of sales, Eyewear Division, Americas. Oliver was, most recently, national sales manager, Smith Optics.
Calcutta Outdoors Welcomes President And General Manager
Ed Small, CEO of Peak Global Holdings, announced that Chris Carlisle was hired as president and general manager of Calcutta Outdoors.
Camping World Acquires Alabama RV Dealer
Camping World Holdings, Inc. has agreed to acquire Ashley Outdoors, a family-owned RV dealership in Salem, AL. The company expects to close the sale in the first quarter of 2023, adding to Camping World’s existing Alabama locations in Calera, Dothan, Anniston, and Robertsdale.