SGB Update Outdoor
TravisMathew Announces Hires For European Office
TravisMathew, the manufacturer of lifestyle and performance apparel, hired Matt Freeland and Matt Cox as general manager, EMEA and strategic key account manager EMEA, respectively, headquartered in its newly-created European office.
Dunham’s Sports To Open Stores In Wisconsin And Nebraska
Dunham’s Sports is opening stores on December 16 in Manitowoc, WI and North Platte, NB.
Al’s Sporting Goods To Open In Boise
Al’s Sporting Goods is opening a stores in Boise, ID, according to boisedev.com.

GoFluo Cycling Apparel Enters U.S. Market
GoFluo, the Belgian cyclist apparel brand, reported it will enter the U.S. market in 2023.
Report: Pinarello Exploring Sale
L Catterton, the private equity fund that acquired Pinarello in 2016, has retained Houlihan Lokey to explore a sale of the Italian bike manufacturer, according to unquote.com.
IAiming Names VP Operations
IAiming, the maker of smart thermal rifle scopes, hired Tom Weeks as vice president of U.S. operations, based in its North American headquarters in Arlington, TX.

Record 158 Million Shoppers Expected To Shop Super Saturday
This year, a record 158 million consumers are expected to shop on the last Saturday before Christmas, according to the annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. The number is approximately 10 million more than last year’s expected Super Saturday shopper count and the highest number since the NRF started tracking the data in 2016.
Vittoria Group To Be Acquired By PE Firm
Vittoria reported that private equity investors Telemos Capital have signed a binding agreement to acquire a majority stake.
L.L.Bean Inks Licensing Agreement In Japan
Japanese firm Itochu Corp. reported it acquired the master license rights for L.L.Bean in Japan and the wholesale rights for imported products.

Imports Winding Down As Holiday Season Nears Finish Line
With most holiday merchandise on retailers’ shelves or in warehouses for the season, December cargo volume at the nation’s major container ports is forecasted to be below record levels set earlier this year, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
LABA7 Contracted With Envelo As Distributor, North America
LABA7 reported it contracted with Envelo as the mountain bike suspension product distributor for North America.
Elevate Outdoor Collective Hires Global CMO
Elevate Outdoor Collective hired Jon Roy as chief marketing officer. Previously, Roy was the vice president of Global Energy Brand Marketing at Converse.
Dick’s SG’s Jefferson City Location To Close
DKS is closing its Jefferson City, MO store, effective December 31, 2022, according to the Jefferson City News Tribune.

Progression Brands Group Named Exclusive U.S. Distributor Of ODLO Brand
ODLO, a performance apparel brand based in central Switzerland, named Colorado-based Progression Brands Group (PBG) as its exclusive distributor for the U.S. market. The 75-year-old company designs and sells its sustainably made, technical apparel for runners, skiers, cyclists, hikers, and outdoor enthusiasts in more than 40 countries worldwide. ODLO reported it “chose PBG for its […]
Outdoor Cap Names Head Of Product
Peter Cohen has joined the Outdoor Cap’s executive team as head of product.