SGB Update Outdoor
Burton Snowboards Names Marketing Agency
Burton Snowboards has named NMA Entertainment & Marketing as its marketing agency. NMA will develop marketing strategies including entertainment outreach components, product integration opportunities, entertainment driven strategic alliance partnerships a
Brooks Sports Commemorates Beloved Team Member
On Saturday, April 21, Elizabeth “Liz” Duncan, Brooks Sports Customer Service Representative, was hit by a car in Seattle and died at the scene. Brooks is setting up a scholarship fund and will release a special shoe in her honor…
Skechers Sees Early Win in Asics Suit; Asics Still Sees Merit
Skechers USA, Inc. reported it won a “major victory” in a trademark lawsuit filed against Skechers by Asics Corporation and Asics America Corporation. The U.S. District Court for the Central District of California denied Asics' motion for a prelimina
Lululemon Files IPO
Lululemon Corp. has filed a registration statement with the SEC, and a preliminary prospectus with the securities regulatory authorities in each of the provinces and territories of Canada, relating to a proposed initial public offering of approximately $2
Mammut Hires Territory Sales Manager
Mammut Sports Group USA announced that Troy Trimmer
will join the company as territory sales manager for the Northwest. Trimmer’s is one of two in-house rep positions for the brand in the US, as the brand furthers its commitment to its dealers and the US
Highgear Hires New Midwest Rep Agency
Highgear has hired Velocity Outdoors to represent the brand throughout the upper Midwestern region. The states included within this territory are ND, SD, MN, IA, WI, IL, MO and Eastern NE. Velocity Outdoors, a four member agency group, was recently founde
Walking Co. Opens a Second Milwaukee Store
The Walking Company will open a new 2,100 square-foot location in Wauwatosa, Wis. on May 4. The new store is the company's second in the metro Milwaukee area…
CLC (Collegiate Licensing Co.) Sold to IMG
Collegiate Licensing Company (CLC), the collegiate trademark licensing agency, has been sold to IMG, the sports, entertainment and media company. Under the agreement, CLC will operate as a freestanding unit within IMG's Sports and Entertainment Group
SIA: Internet Pushes SnowSports Sales Into Black
According to the SnowSports Industries Association, total sales at specialty stores and via the Internet of Snow Sports product climbed to $2.0 billion for the August through February period. For the August 2006 through February 2007 period, snowsport Int
AND 1 Plans Advertising Around Mix Tape Tour
AND 1 is planning a new advertising campaign entitled The United Streets of America to commemorate the return of the AND 1 Mix Tape Tour 2007 featuring a tournament between the world's best basketball playground players. The campaign from 72 & Sunny,
Acushnet Golf Q1 Results Hurt by Product Timing, Weather…
Fortune Brands reported that first quarter revenues were relatively flat at its Acushnet golf division, which includes the Titleist, Cobra and Footjoy brands, due primarily to the timing of new product launches, which they expect will benefit the second q
Payless Hires Sears Exec as VP, Corporate Strategy
Payless ShoeSource hired Paul Fenaroli to serve as division senior vice president of corporate strategy. He was most recently head of new store development at Sears. John Smith, who previously served as vice president, corporate strategy has been promoted
Bowling and Billiards Soft for Brunswick in Q1…
Brunswick Corporation saw a 2% decrease in net sales for the first quarter to $1.39 billion from $1.41 billion last year. Overall net earnings from continuing operations for the company were down 53.7% to $34.3 million, or 38 cents per diluted share, from
Helly Hanson to Sponsor Raid the North Extreme
Helly Hansen has signed on as the official apparel and footwear provider for this year's expedition style adventure race in North America: Raid the North Extreme in Prince Rupert, B.C. Helly will be providing performance HH Dry shirts with LIFA Stay
Sports Gilbert Rousseau Looks Canada-Wide
Sports Gilbert Rousseau, which operates five hockey superstores around Montreal, has formed an investment group with a goal of expanding the concept across Canada. The “category killer” hockey specialty retail chain, as SGR called it in a release, will op
