SGB Update Outdoor

Sitka Gear Realigns Indie Rep Sales Territories

The company expanded the territory of Jeff Watt to now include the Upper Midwest as well his existing AR, IL, and the MINK states. Sitka has also added new representation in the PNW, CA, AZ, NV and UT, plus Mid-Atlantic and New England.

BDA Promotes Former Nordstrom Exec to Divisional VP of Program Management

Bensussen Deutsch & Associates, LLC (BDA) is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. With a proven record of building large e-commerce solutions, Lisa Battistoni’s expertise will drive innovation and optimize BDA’s digital offerings.

Massimo Motor Launches New Online Sales Platform

The U.S. manufacturer and distributor of powersports vehicles and products for the outdoor enthusiast, launched a new online sales platform, expanding its national sales channels and enhancing customer convenience.

Duluth Trading Welcomes Stephanie Pugliese Back as President and CEO

Pugliese replaces outgoing CEO Sam Soto, who announced last week he was leaving the business. She first joined Duluth Trading in November 2008 as VP of product and merchandising, and was promoted continuosly until assuming the CEO role in 2015, a role she served in until 2019.