SGB Update Outdoor

Akers Digital Adds Two New Hires To Team

Akers Digital agency hired Bethany Donovan and Luke Paulson to expand its digital advertising, email marketing and Shopify services and better serve its clients in the cycling, snowsports, active apparel, and outdoor industries.

REI Updates Product Standards For Vendors

REI Co-op released its updated Product Impact Standards report to advance more sustainable and inclusive business practices. The latest version builds on three key areas: fighting climate change, advancing inclusion in the outdoors and managing chemicals.

GSI Outdoors Makes Two Key Hires

GSI Outdoors hired Justin Walford as EVP to GSI Outdoors and Pelican International and Tyler Botts as brand marketing manager to GSI.

Running Supply Acquires Achille Agway

Running Supply, Inc., operating as Runnings, based in Marshall, MN, agreed to acquire Achille Enterprises, Inc. Operating under Achille Agway, Achille Enterprises owns six farm and home stores in New Hampshire and Vermont.

VF Corp’s Debt Ratings Lowered

Moody’s Investors Service downgraded the debt ratings of VF Corp. due to the company’s currently high leverage resulting from underperformance in its largest and most profitable brand, Vans, as well as large customer inventory destocking at Dickies, a slower-than-expected recovery in China, and elevated inventory levels that are leading to higher promotional sales activity and reduced margins.

Klim Recalling Backcountry Probes

In cooperation with the U.S. Consumer Product Safety Commission, Klim recalled its backcountry probes due to a severe injury or death risk. 

Lazydays Acquires Findlay RV In Las Vegas

Lazydays reported its first acquisition of 2023 with the purchase of Findlay RV in Las Vegas, bordering four of the top 15 RV market states, and compliments the company’s operations in Arizona.

Yeti Holdings Names CFO

Yeti Holdings, Inc. has named Mike McMullen as senior vice president, chief financial officer and treasurer. McMullen has served as Yeti’s interim CFO since October 2022.