SGB Update Footwear

The Athlete’s Foot Expands Marketing Team

The Athlete’s Foot promoted Darius Billings to VP of marketing and community engagement for its Strategic African American Retail Track Program and Cassidy Dansberry to marketing manager, effective immediately.

Nike Partners With Longwood University

Nike plans to enter into a multiyear partnership with Longwood University, based in Farmingdale, VA, effective July 1, 2023, replacing Adidas as its athletic outfitter.

SHOT Show Attendance Back To Pre-Covid Levels

The 45th SHOT Show was held last week with more events and exhibit space than ever before. Strong attendance, enthusiastic buyers and sellers, and a series of packed special events that collectively made up “SHOT Week” resulted in one of the top-rated SHOT Shows to date.

On Launches Global Running Event Series

The Swiss sports brand On reported launching a global running event series, “On Track Nights.” Scheduled to begin in May, the series will span three continents and five cities.

Asics Study Shows Exercise Sharpens Mind, Improves Mental Performance

A study commissioned by Asics showed that exercise could significantly improve cognitive function and mental performance. After four months of regular exercise, Asics found that their minds had significantly sharpened, and they performed at a higher competitive level.

NGF Releases List Of Top 100 Golf Businesses

The National Golf Foundation released its latest list of the Top 100 Golf Businesses it recognizes to be the “most influential, successful, prominent and innovative companies on the commercial side of the U.S. golf industry.”

Levi Strauss Names Chief Digital Officer

Levi Strauss & Co. hired Jason Gowans as senior vice president and chief digital officer for LS&Co., effective February 6. Gowans joins the company from Nordstrom, where he spent the past ten years in various marketing, data science and digital roles, and, most recently, as senior vice president of digital commerce.

Nordstrom Cuts Outlook After Holiday Sales Slump

Nordstrom, Inc. posted declines in both comparable store sales and net sales for the nine-week Holiday period ended January 1 as promotional environment and tight margins prompt the retailer to lower fiscal year guidance.

RunSignup Posts Growth In 2022

RunSignup reported strong company growth in 2022 and an encouraging sign that the endurance market is strengthening. Compared to 2019, the pre-pandemic baseline, the number of registrations on its platform grew 20 percent while the total transaction dollars jumped 47 percent.