SGB Update Footwear
Asics America Re-Ups with Deena Kastor
Asics America announced its continued relationship with decorated long distance runner Deena Kastor, who has been with the brand since 2001…
Take Me Fishing Award Winners Receive Seed Grants
Outdoor Nation and the Recreational Boating & Fishing Foundation (RBFF) awarded 10 seed grants worth $2,500 each to community-based, youth-led projects aimed at reconnecting Millennials to the outdoors…
Kokatat Outfits Second Ikkatsu Project Expedition
In June 2013, Kokatat-supported team Ken Campbell and Steve Weileman will embark on the next phase of the Ikkatsu Project to the volcanic island of Augustine in south-central Alaska. Campbell and Weileman will complete systematic beach surveys in an effor
K2 Partners with Coors on “Cold Activated” Promotion
K2 Sports has partnered with Coors Light and Coors Banquet in a promotion to give consumers a chance to win prizes, including cold activated skis and snowboards with feature graphics that turn blue at the right temperature to signal it’s time to hit
Hi-Tec Crowned U.K.’S Outdoor Footwear Brand of the Year
Hi-Tec was named outdoor footwear brand of the year at the UK Industry Footwear Awards this week. The awards seek to recognise those in the industry who display innovation and forward thinking, alongside traditional sales and business acumen…
J.C. Penney Seeks Court Approval for Aspen Boot Label
J.C. Penney Co. Inc. has asked a federal court in its home state of Texas for a declaratory ruling on whether a style of weather-resistant boots that it recently started selling can continue to be called “Aspen” for certain labeling and packaging purposes
Diamondback Road Trip Aims to Engage Dealers and Consumers
Diamondback Bicycles launched a comprehensive retailer outreach and demo bike program designed to help grow brand awareness throughout the U.S. for 2013…
Beach Sports Network to Air Disc Golf Tournaments
The Beach Sports Network has partnered with the Professional Disc Golf Association in a bid to extend its reach. Adding disc golf will increase the network's television production schedule to 20 shows, as well as expand their future distribution to a
Johnson Health Tech’s Q4 Revenues Expand
Johnson Health Tech, Inc., manufacturer of Matrix Fitness, Vision Fitness, AFG, Horizon Fitness and the Livestrong line of fitness equipment, announced its Q4 results ending Dec. 31. The company’s commercial brand, Matrix, experienced 39.7 percent g
Reebok Launches New Fitness-Focused Campaign
Reebok launched its new, fully-integrated marketing campaign – Live With Fire – continuing the global fitness brand's mission to change how people perceive and experience fitness. With this campaign, Reebok shows how living an active lifestyle can in
PGA TOUR Superstore To Open Its First Superstore In SoCal
PGA Tour Superstore announced its second store on the West Coast will be in Irvine, CA. The 50,000 square-foot superstore, located in the Alton Marketplace Shopping Center at Santa Ana Freeway I-5 and Technology Drive, is scheduled to open later this year
Shimano Revenues Grew 4.9 Percent in Fourth Quarter
Shimano Corp. released financial results for fiscal 2012 indicating its revenues increased 4.9 percent to ¥63.1 billion ($803 mm) in the fourth quarter ended Dec. 31…
Black Diamond Names Interim CFO to Succeed Departing Peay
Black Diamond, Inc. is expected to appoint Aaron Kuehne to interim chief financial officer, effective March 15, 2013 to succeed Robert Peay, who has tendered his resignation from the position as CFO to pursue personal interests. A 16-year veteran of Black
Igloo Products Names David C. Thornhill New EVP and COO
Igloo Products Corp., the nation’s largest designer, manufacturer and marketer of coolers, announced that David C. Thornhill has been appointed its new executive vice president and chief operating officer.
Jarden Outdoor Solutions Earning Rise on Flat Revenues in Fourth Quarter
Jarden Corporation's Outdoor Solutions segment, which owns one of the largest portolios of outdoor and team sporting goods brands in the world, grew earnings 9.4 percent in the fourth quarter despite essentially flat earnings…
