SGB Update Apparel

Williams Athletic Club Apparel Brand Adds to Leadership Team

The luxury lifestyle golf brand, has named golf industry experts Marty Hackel, the former fashion director at Golf Digest, and Alyson Ramsey Johnson, CEO of golf marketing agency Gilly Group, to the brand’s leadership team and as investors of the apparel company.

Champion Europe Appoints New Creative Director

Maurizio Donadi’s will oversee the creative development of Champion’s product lines and seasonal collections. His arrival is reported to mark a shift in the brand’s direction under the new ownership of Authentic Brands Group, which acquired the brand in October.

Nite Ize Spins Off Tru Zip to Stand-Alone Brand

Nite Ize, manufacturer of the Tru Zip toothless, dustproof and waterproof zipper, announced that the product now operates as an independent brand. Nite Ize, the product inventor, will remain its sole distributor.

S&S Activewear Taps Industry Veteran to Lead Hard Goods Division

Eric Levin brings over 33 years of industry leadership to this role, having previously founded Jetline, a promotional products business that merged with Prime Line in 2015, which Alphabroder acquired and became the supplier’s hard goods division. Levin served as executive vice president of strategy and growth.

Golf4Her Launches Mulligan Re-Sell Boutique

The company founded the boutique shopping experience for the “eco-conscious golfer who wants to refresh their wardrobe while embracing sustainability.”

Turtleson Bolsters Sales Representation for Mid-Atlantic

Available in golf shops, men’s specialty stores and online, Turtleson sportswear will be represented by in-house industry veteran industry veteran Mark Gama in Virginia, Maryland, Delaware, Pennsylvania, and New Jersey.

Nordstrom Rack to Open New Idaho Location in Fall 2025

The 25,000-square-foot store will be located in The Village at Meridian, a shopping center that includes Lego, Evereve, Warby Parker, and Brandy Melville. The Village at Meridian is owned and managed by CenterCal Properties, LLC.

REI Co-op Appoints Chief Marketing Officer

The specialty retailer said Abigail Jacobs brings an impressive background leading marketing for major consumer retailers including Sephora, Williams-Sonoma, West Elm and the Pottery Barn brands.