SGB Update Apparel

New Outdoor Trade Show Set to Debut in February

The Cascade Summit Show, the outdoor industry’s newest trade show, is scheduled for February 4-6, 2026, at the Premier Gear & Machine Works building in Northwest Portland.  

Puma India’s Managing Director Steps Down

Puma India’s managing director, Karthik Balagopalan, has stepped down to focus on family matters in Germany, effective immediately. Puma said a successor would be announced soon.

ISPO Munich Moving to Amsterdam

The ISPO sporting goods and outdoor trade fair, which has been held in Munich for more than 50 years, will be held in Amsterdam in 2026, leaving its home in Munich, the show’s organizer, Messe München, announced. Situated in a globally connected hub and home to leading brand headquarters, Amsterdam is expected to strengthen ties with the North American market.

VF Corp.’s Q2 Flies Past Guidance, Q3 Guidance Disappoints

VF Corp.’s earnings declined 13 percent on an adjusted basis in its fiscal second quarter ended September 27 but were well ahead of company guidance. Sales were down 2 percent on a currency-neutral basis, but also topped guidance, with The North Face and Timberland both gaining 4 percent. Vans declined 11 percent on a currency-neutral basis but improved sequentially. Guidance given for the third quarter came in below analyst estimates. 

Zoot Sports Acquires European Distributor

Zoot Sports,  the triathlon brand owned by Italy’s MVC Group, has acquired Tailwind Brands GmbH, its European distributor based in Bönen, Germany, “aimed at expanding and consolidating Zoot’s presence in Europe, with MVC Group expecting to triple Zoot’s European sales over the next three years.”

Amazon Plans To Cut 14,000 Corporate Jobs

Amazon plans to lay off as many as 30,000 employees across several divisions, nearly 10 percent of its corporate workforce, in its largest round of layoffs to date.

Poshmark Appoints First Chief Product Officer

The fashion marketplace for new and used fashion, appointed Heather Friedland as its first chief product officer. With more than 20 years of product leadership experience, Friedland most recently served as chief product officer at Ancestry

Puma Appoints Maria Valdes as Chief Brand Officer; Reorganizes Marketing Functions

Effective immediately, Puma has reorganized its brand marketing with a new structure that includes product creation, innovation, go-to-market, and brand marketing, “to enable stronger, more consistent storytelling for its products.” As a result, Maria Valdes, previously Puma’s chief product officer, was named chief brand officer, overseeing the new organization at the management board level.

Gogglesoc Parent Acquires Phunkshun Wear

Lowerleft Designs, Ltd., the parent company of Gogglesoc, has acquired Phunkshun Wear, a maker of facewear and headwear from recycled fabrics. A refreshed brand direction for Phunkshun Wear is slated for FW26/27.