SGB Update Apparel
Pentland Brands Appoints Simon Breckon To Lead Ellesse
Pentland Brands Limited announced the appointment of Simon Breckon as the new brand director of Ellesse.
New Balance Taps Artificial Intelligence To Spot Fashion Week Trend-Setters
New Balance is deploying artificial intelligence to track the outfits of New York Fashion Week attendees and reward those with the best style-sense with free sneakers.
Colin Kaepernick Featured In Nike’s ‘Just Do It’ 30th Anniversary Ad
Colin Kaepernick will be one of the athletes featured by Nike as part of the 30th anniversary of the “Just Do It” ad campaign. Gino Fisanotti, Nike’s VP of brand for North America, told ESPN, “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”
Deuter Withdraws From Trial Participation In Walmart Premium Outdoors Platform
Deuter USA announced that the company will not participate in Walmart’s new premium outdoor online store, curated by Moosejaw. The move follows Black Diamond Equipment’s move to send a cease and desist to Wal-Mart to remove Black Diamond’s logos and images from the site.
Hybrid Apparel Appoints President
Hybrid Apparel promoted David Lederman, COO, to president.
Nike To Sponsor Jaren Jackson Jr.
Nike has signed Jaren Jackson Jr., the fourth pick in the the 2018 NBA draft, to a multi-year endorsement deal, according to ESPN. The forward from Michigan State joined the Memphis Grizzlies.
Adidas Realigns Western Europe Management
Adidas appointed Arthur Hoeld as managing director for Western Europe, according to a report on ISPO.com. Alain Pourcelot, who was previously responsible for the Western European business, has moved to the management of the training unit.
Lululemon Comps Soar 20 Percent In Q2
Lululemon Athletica Inc. on Thursday reported comparable sales increased 20 percent, or 19 percent on a constant dollar basis, in the second quarter ended July 29. The company reported diluted earnings per share of 71 cents, up from 36 cents (or adjusted EPS of 39 cents ) in the second quarter of fiscal 2017.
Code Green Apparel Agrees To Acquire Zoombang Companies
Code Green Apparel Corp. announced that the company has entered into a binding letter of intent to acquire the Zoombang Companies, makers of protection gear for football and hockey players as well as for other industries, through a tax-free share exchange agreement.
U.S. Golf Industry Launches #inviteHER Campaign
Powered by the LPGA Women’s Network and We Are Golf’s Women’s Task Force, #inviteHER’s primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers.
Head Penn Extends Partnership With Professional Tennis Registry
Professional Tennis Registry (PTR) signed a three year contract with Head Penn, extending the longstanding partnership to 38 years.
Foot Locker Appoints Chief Human Resources Officer
Foot Locker Inc. announced the appointment of Elizabeth S. Norberg as senior vice president and chief human resources officer effective September 17. Norberg. She most recently worked at Loews Hotels.
Heritage Swim Brand, Leader, Unveils New Brand Direction And Website
Leader, the manufacturer of aquatics and sports eyewear and accessories, unveiled its bold new look, coinciding with the release of leaderswim.com, the brand’s first ever consumer-facing website.
Adidas Signs Kylie Jenner
Kylie Jenner has signed on as a brand ambassador for Adidas. The 21-year-old reality TV star and Kylie Cosmetics founder had been with Puma.
Adidas Extends Sponsorship Of Scottish Football Association
The Scottish FA announced the renewal of two key relationships with sports brands Adidas and JD.
