SGB Update Apparel
Puma Partners With Manchester City Manager Pep Guardiola
Puma announced a new long-term partnership with Manchester City FC Manager Pep Guardiola. This individual agreement follows the launch of Puma first Manchester City product collection, and underlines both parties commitment to elevate the partnership beyond a traditional sports sponsorship model.
Title Nine Movers And Makers Pitchfest Announces 2019 Finalists
Title Nine, the women’s activewear chain, announced nine women chosen as finalists in its second annual Movers and Makers Pitchfest. The start-up brands they represent include Wild Rye, Kaden Apparel, Sunia Yoga, Mana Threads, Corbeaux Clothing, Anowi Surfwear, Bloom Bras, Em & El Organics and Heroclip.

Sports Direct Sees Annual Sales Dip Excluding Acquisitions
Sports Direct reported revenue increased 10.2 percent in its fiscal year ended April 28, but were down 1.9 percent excluding acquisitions and on a currency-neutral basis.
Former Adidas America’s CEO To Lead Taco Bell
Yum! Brands Inc. announced that Mark King, former president of Adidas Group North America, will join the company as Taco Bell Division chief executive officer. Said King in a statement, “The courage, creativity, culture and potential of Taco Bell make it the only brand I would become part of at this point in my career.”
Li Ning Signs Potential 2020 NBA Lottery Pick To Endorsement Deal
Li Ning, the Chinese sporting goods giant, signed RJ Hampton, a projected lottery selection in the 2020 NBA Draft, to an endorsement deal, according to ESPN. The retired Dwyane Wade in 2018 inked a lifetime deal with the brand. C.J. McCollum is Li Ning’s most prominent active player.
U.S. Trade Groups Urge Congress To Approve USMCA
The American Apparel & Footwear Association, Outdoor Industry Association and National Retail Federation joined with more than 600 other trade organizations in a letter to Congress supporting approval of the U.S. Mexico Canada Agreement (USMCA).

Report: Nike Exploring Sale Of Hurley
Nike Inc. is exploring the sale of Hurley International, the surf brand acquired in 2002, according to a report from Reuters. The move follows prolonged weakness in the overall action sports market.

UNLV Extends Deal With Nike
UNLV agreed to a three-year contract extension with Nike. Nike will remain the exclusive athletic footwear, apparel and accessories sponsor of UNLV Athletics.
Shaun White Looking To Compete In Skateboarding In Summer Olympics
Shaun White, the legendary snowboarder, is looking to compete in the first-ever Olympic skateboarding events at the 2020 Tokyo Games.
Walmart E-Commerce Exec Joins Rockets Of Awesome
Scott Turner, Walmart’s director of e-commerce of two and a half years, has Rockets of Awesome, the growing children’s apparel company. In February, Foot Locker acquired a minority stake in the New York-based company.
Ross Stores Opens 28 New Locations
Ross Stores Inc. announced the recent opening of 22 Ross Dress for Less and six dd’s Discount stores across 10 different states in June and July. These new locations are part of the COmpany’s plans to add approximately 100 stores in 2019, with 75 Ross and 25 dd’s Discount locations.

Synchrony And Fanatics Launch The Ultimate Fan Card
Synchrony and Fanatics have launched the FanCash Rewards Card by Fanatics, a new offering that will provide fans with a customized payment method for licensed sports merchandise, timeless memorabilia and collectibles and sports experiences.
EFI To Be Acquired By Siris Capital
Electronics For Imaging, Inc. (EFI), a leader in digital printing innovation, announced that it has entered into a definitive agreement to be acquired by an affiliate of Siris Capital Group, LLC in an all-cash transaction valued at approximately $1.7 billion.

VF Corp.’s Earnings Beat Estimates, Guidance Raised
VF Corp. raised its sales and earnings outlook for the year after reporting first-quarter earnings that topped Wall Street estimates. On a currency-neutral basis, sales grew 9 percent, led by a 23 percent jump by Vans and 12 percent gain at The North Face.
Athleta Chief To Take Post At Old Navy
Gap Inc. announced that Nancy Green, who currently leads the Athleta brand, will shift in early August to a newly created role as president and chief creative officer of Old Navy. While a search is underway for Athleta’s next president, the brand’s leadership team will report to Gap Inc. Chief Executive Officer Art Peck.