SGB Update Apparel

Puma Reinforces PR Team For Europe

Puma has reinforced its European PR team by appointing Gudrun Cämmerer as senior manager PR Europe. She previously worked for Safilo Group.

VF Corp. Appoints Denny Bruce As Dickies Global Brand President

VF Corp. announced the appointment of Denny Bruce, who was most recently EVP of sales, product and marketing at Traeger Pellet Grills, to the position of global brand president, Dickies. Philip Williamson, former CEO of Williamson-Dickie Mfg. Co., will move into a non-operating brand ambassador role.

Nike Partners With Brighton

Nike has re-upped as the kit supplier to the Premier League club Brighton in a three-year extension. 

Umbro Partners With Burnley

Umbro has signed on the replace Puma as the supplier of the Premier League club Burnley in three-year kit deal.

Lids To Increase Focus On Fashion Caps

In an interview with the New York Post, Lids’ CEO Tom Ripley said the retailer plans to reduce its mix of caps tied to professional and collegiate teams to half of sales from 75 percent within two years in favor of fashionable headwear.

Nike’s Earnings Slide In Fourth Quarter

Nike Inc. reported earnings fell 13.0 percent in the fourth quarter ended May 3 as increased marketing costs, currency headwinds and a higher tax rate offset improving sales and gross margins. Earnings were 4 cents below Wall Street’s average estimate. Revenues rose 4.0 percent, slightly ahead of targets, and would have been up 10 percent on a currency-neutral basis, led by China.

Under Armour Partners With South County Trojans Elite Youth Football

The board of directors of South County Trojans Elite Youth Football, based in Mission Viejo, CA, announced that the organization has established a partnership with Under Armour.  Members of all seven Trojans’ divisions will be outfitted with the brand’s Armourfuse jerseys, game pants and practice apparel. 

Hurley Names New CEO

Nike Inc. appointed John Schweitzer as CEO and CFO of the Hurley brand, according to Shopeatsurf.com.

New Balance Advances Plan For Sixth New England Factory

New Balance has secured tax breaks to support the opening of a new manufacturing facility in Methuen. According to The Boston Globe, the state Economic Assistance Coordinating Council approved $900,000 in state tax credits to help subsidize the $33 million project, and the city is pitching in with $272,000 in property tax breaks.

Cherokee Global Brands Becomes APEX Global Brands

Cherokee Global Brands announced that it will be changing its name to APEX Global Brands to reflect the company’s expanded brand portfolio, marketing and design services, effective June 27.

Meek Mill Becomes Co-Owner Of Lids

In an interview with Business Insider, Meek Miller, the rapper, announced that he had become a co-owner of Lids, the hat chain.