SGB Update Apparel

Sierra to Open Store in Lynnwood, Washington

The outdoor-oriented banner owned by TJ Maxx and Marshall’s owner TJX is opening a store in Lynnwood, Washington, marking its fifth store in the state. The 22,000-square-foot store location is scheduled to open on May 9 next to a Big 5 Sporting Goods.

Target to Open Six Stores in May

Target announced plans to open six new stores in Arizona, Missouri, New Jersey, and North Carolina this May, as part of its plan to open over 30 stores nationwide this year.

Study: Wide Majority of Americans Planning to Follow World Cup

A new study conducted by Performance Research, in partnership with Full Circle Research, found that 75 percent of Americans plan to follow the upcoming men’s FIFA World Cup in some capacity in 2026, with interest highest among younger, urban fans and families.

Lululemon Sets E-Commerce Launch and Store Expansion Plan in Mexico

Lululemon Athletica, Inc. has launched an e-commerce channel in Mexico to complement the company’s plans to accelerate store openings in the country. Plans call for opening eight stores, bringing its store count in Mexico to over 30 by the close of 2026.

PGA Tour Superstore to Open in St. Petersburg, Florida

PGA Tour Superstore said the location will serve Pinellas and Hillsborough Counties, which have more than 40 courses, including popular public courses such as Mangrove Bay, Twin Brooks and Cypress Links.

Nike’s Debt Rating Outlook Reduced on Slow Turnaround

S&P Global Ratings lowered its debt ratings outlook on Nike Inc. due to the “longer than expected” turnaround and continued tariff pressures. S&P said, “While we expect tariff pressures to abate in the coming year, profitability will likely continue to erode for at least two more quarters.”

Walmart Plans 650 U.S. Remodels In 2026, Adding 20 New Stores

The remodels will feature wider aisles, updated displays, expanded assortments, and new digital touchpoints. The stores will also feature refreshed interiors and exteriors, modern signage, and improved parking and landscaping.

New Balance Promotes Tracy Knauer to SVP, North America

Knauer most recently served as VP of North America marketing, e-commerce and consumer analytics. Knauer has been with New Balance for over 20 years in roles spanning across marketing, product, sales and DTC operations.

Patagonia Appoints Director of Marketing and Impact for EMEA

Patagonia appointed Amanda Calder-Mclaren, formerly at The North Face, as its new senior director of marketing and impact for Europe, the Middle East and Africa (EMEA) to bring together Patagonia’s marketing and impact work.